Matsuya Ginza will be holding its annual "Matsuya Ginza Design Week" from April 13th.

"Matsuya Ginza Design Week" is an event that focuses on Scandinavian design and features designs for comfortable everyday life. This year, on April 13th, the first day of the event, Finnish lifestyle brand Marimekko will open a new shop on the store's 7th floor living area.

Marimekko's new shop will offer everything from tableware and kitchenware to interior home collections, bags, and accessories. Items on sale include colorful floral cushion covers (4,500 yen), a flower-motif clasp pouch called Mini Unikko, and polka-dot mugs (2,500 yen) and bowls (2,500 yen).

From April 20th to 26th, a collaboration event will be held in the promotional space on the seventh floor of the store, where items from the living wear brand iittala will be combined with miscellaneous goods selected by "three connoisseurs" (Yoshida Yasunari, Goko Takahiro, Yamaguchi Taro), owners of select shops selling Scandinavian goods, and interior stylist Nakabayashi Yuki will provide styling suggestions. During the event, a talk show will also be held between these "three connoisseurs" and Nakabayashi (starting at 2pm on April 23rd).