NEWBASIC Co., Ltd., the operator of the brand goyemon, which creates products based on the concept of "Japanese tradition x cutting-edge technology" to bring tradition into modern life and make it feel familiar, has announced a special order model of geta and sneakers called "unda." This marks the first collaboration between Snow Peak, JOURNALSTANDARD, and relume.
goyemon is a product design brand that develops products based on the concept of "Japanese tradition x cutting-edge technology."
As its first release, the geta and sneakers called "unda" were released on Makuake, Japan's largest crowdfunding service. They raised over 20 million yen in support within one week and won the GOLD Award at the Makuake Award 2019. In February 2020, the second project, a Kiriko x double-walled glass called "Fuwan," raised over 10 million yen in support.
"unda," which collaborates with numerous select shops and brands, has once again released a special order model this season. This marks the first three-company collaboration between Snow Peak and JOURNALSTANDARD relume.
The theme this time is "HOME⇄CAMP," which allows you to switch between "everyday fashion" and "outdoor activities."
The thong fabric is made from organic cotton canvas, which is also used in Snow Peak's in-line products, and the top is a special specification that uses a woven fabric made in Kyoto. It is made from durable nylon fiber that is tear-resistant, making it a model that matches both everyday use and outdoor scenes.
〈 unda –AO- 〉
Inspired by the deep night sky of Niigata. A pair of shoes that puts the spotlight on traditional Japanese workwear, "Noragi."
〈 unda -YUKI- 〉
Colours that evoke the vastness of a snowy field. A cool model that evokes a snowy campfield.
Additionally, JOURNALSTANDARD relume has released a vest and shorts that are designed to be useful at home, in the city, or at the campsite. This is also a special order model made using organic cotton canvas fabric, making it a lineup that can be coordinated completely from the clothing to the feet.
https://youtu.be/9zmmuavWw3s
【Pre-order Information】
Snow Peak Official Online Store Reservation Page
https://ec.snowpeak.co.jp/snowpeak/ja/p/155913
Period: March 26th (Fri) 2021, 10:00 AM - April 17th (Sat) 2021, 9:59 AM
*In-store reservations accepted until April 11th (Sun) 2021
JORNAL STANDARD relume Online Store Reservation Page
https://baycrews.jp/item/list?q_mtype=0&q_skeywd=unda+snowpeak
Period: From 10:00 on Friday, March 26, 2021
【Lineup】
< unda –AO- >
M (24cm-27cm) / L (26cm-29cm)
25,300 yen (tax included)
< unda -YUKI- >
M (24cm-27cm) / L (26cm-29cm)
25,300 yen (tax included)
【Stores】
■Snow Peak
・Some Snow Peak directly managed stores
・Snow Peak official online store( https://ec.snowpeak.co.jp/snowpeak/ja )
■JOURNAL STANDARD relume
・JOURNAL STANDARD relume All stores
・Baycrews official online store (https://baycrews.jp/brand/detail/js-relume )
■goyemon
・goyemon KURAMAE (closed as of March 26th)
・goyemon OFFICIAL ONLINE STORE (https://goyemon.official.ec/)
【 Snow Peak 】
An outdoor manufacturer founded in 1958 in Sanjo City, Niigata Prefecture, a "town of manufacturing." With a social mission of "connecting people with nature, and people with each other, and restoring humanity," the company develops camping equipment and apparel, selling them domestically and internationally, and also engages in a wide range of businesses such as regional revitalization and business solutions. Its headquarters are located in Sanjo City, Niigata Prefecture, amidst the great outdoors, and boasts a campsite of approximately 165,000 square meters. Its corporate message is "Add outdoor fun to your life."
https://www.snowpeak.co.jp/
【 JOURNAL STANDARD relume 】
With the keywords "relaxed, genre-less, ageless," the company adds a free-spirited playfulness. It proposes an open, slightly mature style.
http://journal-standard.jp/relume/?_ga=2.262413964.103706070.1574324724-1432420570.1574324724
【 goyemon official website 】
https://www.goyemon.tokyo
"goyemon" is a product design unit formed in 2018, with designers Onishi Ai and Takeuchi Kenta. Focusing on traditional Japanese culture, the unit was started with the desire to "introduce Japanese traditions and attractive products to the younger generation and people around the world." By creating products that combine "Japanese tradition x cutting-edge technology," the unit offers products that bring tradition closer to modern life.
〈 instagram 〉https://www.instagram.com/goyemon_japan/?hl=ja
〈 twitter 〉https://twitter.com/goyemon_japan?lang=ja
〈 Facebook 〉https://www.facebook.com/1977647615866368/
[Contact us]
goyemon
https://www.goyemon.tokyo
1-24-3 Torigoe, Taito-ku, Tokyo 111-0054
goyemon.japan@gmail.com
Click here for company press release details
goyemon is a product design brand that develops products based on the concept of "Japanese tradition x cutting-edge technology."
As its first release, the geta and sneakers called "unda" were released on Makuake, Japan's largest crowdfunding service. They raised over 20 million yen in support within one week and won the GOLD Award at the Makuake Award 2019. In February 2020, the second project, a Kiriko x double-walled glass called "Fuwan," raised over 10 million yen in support.
"unda," which collaborates with numerous select shops and brands, has once again released a special order model this season. This marks the first three-company collaboration between Snow Peak and JOURNALSTANDARD relume.
The theme this time is "HOME⇄CAMP," which allows you to switch between "everyday fashion" and "outdoor activities."
The thong fabric is made from organic cotton canvas, which is also used in Snow Peak's in-line products, and the top is a special specification that uses a woven fabric made in Kyoto. It is made from durable nylon fiber that is tear-resistant, making it a model that matches both everyday use and outdoor scenes.
〈 unda –AO- 〉
Inspired by the deep night sky of Niigata. A pair of shoes that puts the spotlight on traditional Japanese workwear, "Noragi."
〈 unda -YUKI- 〉
Colours that evoke the vastness of a snowy field. A cool model that evokes a snowy campfield.
Additionally, JOURNALSTANDARD relume has released a vest and shorts that are designed to be useful at home, in the city, or at the campsite. This is also a special order model made using organic cotton canvas fabric, making it a lineup that can be coordinated completely from the clothing to the feet.
https://youtu.be/9zmmuavWw3s
【Pre-order Information】
Snow Peak Official Online Store Reservation Page
https://ec.snowpeak.co.jp/snowpeak/ja/p/155913
Period: March 26th (Fri) 2021, 10:00 AM - April 17th (Sat) 2021, 9:59 AM
*In-store reservations accepted until April 11th (Sun) 2021
JORNAL STANDARD relume Online Store Reservation Page
https://baycrews.jp/item/list?q_mtype=0&q_skeywd=unda+snowpeak
Period: From 10:00 on Friday, March 26, 2021
【Lineup】
< unda –AO- >
M (24cm-27cm) / L (26cm-29cm)
25,300 yen (tax included)
< unda -YUKI- >
M (24cm-27cm) / L (26cm-29cm)
25,300 yen (tax included)
【Stores】
■Snow Peak
・Some Snow Peak directly managed stores
・Snow Peak official online store( https://ec.snowpeak.co.jp/snowpeak/ja )
■JOURNAL STANDARD relume
・JOURNAL STANDARD relume All stores
・Baycrews official online store (https://baycrews.jp/brand/detail/js-relume )
■goyemon
・goyemon KURAMAE (closed as of March 26th)
・goyemon OFFICIAL ONLINE STORE (https://goyemon.official.ec/)
【 Snow Peak 】
An outdoor manufacturer founded in 1958 in Sanjo City, Niigata Prefecture, a "town of manufacturing." With a social mission of "connecting people with nature, and people with each other, and restoring humanity," the company develops camping equipment and apparel, selling them domestically and internationally, and also engages in a wide range of businesses such as regional revitalization and business solutions. Its headquarters are located in Sanjo City, Niigata Prefecture, amidst the great outdoors, and boasts a campsite of approximately 165,000 square meters. Its corporate message is "Add outdoor fun to your life."
https://www.snowpeak.co.jp/
【 JOURNAL STANDARD relume 】
With the keywords "relaxed, genre-less, ageless," the company adds a free-spirited playfulness. It proposes an open, slightly mature style.
http://journal-standard.jp/relume/?_ga=2.262413964.103706070.1574324724-1432420570.1574324724
【 goyemon official website 】
https://www.goyemon.tokyo
"goyemon" is a product design unit formed in 2018, with designers Onishi Ai and Takeuchi Kenta. Focusing on traditional Japanese culture, the unit was started with the desire to "introduce Japanese traditions and attractive products to the younger generation and people around the world." By creating products that combine "Japanese tradition x cutting-edge technology," the unit offers products that bring tradition closer to modern life.
〈 instagram 〉https://www.instagram.com/goyemon_japan/?hl=ja
〈 twitter 〉https://twitter.com/goyemon_japan?lang=ja
〈 Facebook 〉https://www.facebook.com/1977647615866368/
[Contact us]
goyemon
https://www.goyemon.tokyo
1-24-3 Torigoe, Taito-ku, Tokyo 111-0054
goyemon.japan@gmail.com
Click here for company press release details
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