On June 11th, DSQUARED2 will open a limited-time store called "Madlock" at The Stage on the first floor of the main building of Isetan Shinjuku. The store will run until the 17th, selling the brand's 2014 Autumn/Winter pre-collection.

In line with the store's seasonal indirection, "Be Gorgeous," the brand will offer tuxedos and jackets from its Classic Collection for men, and black and white dresses from its Capsule Collection for women. The store will feature this season's signature leather, mixed-material designs, and high-street style pieces, all of which exude a luxurious feel while also being easy to mix and match with casual items.

The store will be divided into a "Classic Zone" and a "Casual Zone." The Classic Zone will feature items that the brand says are individually tailored by its finest tailors. The suits are named after cities, reflecting their distinctive features, such as the "TOKYO" with its slightly shorter length and shawl collar, and the "NAPOLI" with its notched lapels. The casual section features the brand's signature denim, including denim with orange nylon cuffs (¥59,000) and vintage-look denim (¥75,000). A T-shirt (¥19,000) featuring an illustration by designer brothers Dean and Dan Caten is available exclusively at the store. Stationery items also available include an iPhone case (¥15,000) featuring a French bulldog motif, an 8GB USB (¥14,000), and a notebook with the brand logo (¥9,000). The theme of the brand's AW14 collection is "jail." A prison-like set was prepared for the runway show. The store's stage this time was also decorated in a prison-like style, with concrete-look floors and vintage-finished walls.

On the 11th, the first day of the event, a "Welcome Rose" service will be held in which customers will receive a free rose (first come, first served, limited quantities). Limited-edition shoppers with dog illustrations will also be available during the event.