Louis Vuitton's iconic Tambour watch now includes the Street Diver collection

Mar 19, 2021

The newly launched Tambour Street Diver collection embodies all the elements that symbolize the Maison: exceptional craftsmanship, versatility, creative ingenuity, and freedom of expression. Since the debut of Tambour as Louis Vuitton's first full-scale watch collection in 2002, the Maison's watchmaking journey has continued.

The Tambour case, carved from a single piece of metal, features a unique shape inspired by a trapezoidal drum, with the case back slightly larger than the dial. Practical horns seamlessly connect the case to the strap, and the 12 letters "L-O-U-I-S-V-U-I-T-T-O-N" appear on the side of the case like hour markers. In just 20 years, the Tambour has become an instantly recognizable icon of the Maison. Like any great design, the Tambour case is timeless, evolving over time. Over the past 19 years, the Tambour has been featured in a variety of designs, from spectacular high jewelry watches to the highly sought-after Tambour Horizon connected watch, while also spawning a number of pinnacle complication models, including the 2020 Tambour Curve Flying Tourbillon Poinçon de Genève.



Now, this iconic watch is reinvented as part of the new Tambour Street Diver collection. Designed for all occasions, from the gym to the club, the beach to the office, Louis Vuitton opens the door to the world of high-end sports watchmaking. With its rugged, edgy, sporty silhouette, the Tambour Street Diver offers all the essentials of a traditional diver's watch, while retaining the colorful, creative, and unconventional style details that have always been at the heart of the Maison. Capturing the energy and glamour of city life, the Tambour Street Diver's bright, vibrant design and chic, surprisingly modern aesthetic appeal to any style. Challenging the codes of more practical timepieces, the Tambour Street Diver never compromises on underwater functionality, creating a watch that complements both traditional diving and everyday wear. The Tambour Street Diver's sporty appeal extends beyond its outward appearance. From its screw-down crown and 100m water resistance to the Super-LumiNova-coated dial and unidirectional rotating inner bezel—every small detail attests to the functional practicality of this Swiss-made watch, a testament to the finest craftsmanship. The diving scale is located on a rotating bezel (the sloping outer edge of the dial) beneath the sapphire crystal. The benefit of this internal rotating bezel is twofold. First, it keeps the top of the case clean and minimal, consistent with the aesthetic of all Tambour watches. Second, the gently sloping flange naturally draws the eye to the center of the dial, giving it depth and power. The internal diving bezel is set with a contrasting crown at 1:30. This crown features a diver's silhouette to distinguish it from the winding crown at 3 o'clock. Using the unique and original "synchronizing V" concept, the "V" on the diving scale is rotated and aligned with the matching "V" on the tip of the minute hand to form an "X," signifying the start of a dive and the beginning of a new adventure. The time spent underwater can also be read from the internal bezel; the first 15 minutes are highlighted with vibrant, color-blocked graduations.



With its unconventional design and unique functionality, the Tambour Street Diver perfectly reflects the contradictions of city life and the way nature blends into urban spaces. To underscore this image, the launch of the Tambour Street Diver was accompanied by a campaign aimed at rethinking cities – one that focuses on water, essential for urban people and ecosystems to grow and thrive in harmony. Indoors and outdoors, in public squares, gardens, and parks, underground and on high, water brings cities to life in all its forms.

And just as water can take any shape, the distinctive drum-shaped Tambour has proven its adaptability to fit any wrist. The Tambour Street Diver is no exception. Available in four models, three 44mm automatic models and one 39.5mm quartz model, each offers a unique interpretation of sport-chic style. Since its introduction in 2017, Louis Vuitton's patented interchangeable straps allow for seamless transitions between day and night, casual and formal, sporty and smart, further enhancing the watch's appeal.


Product Name: "Tambour Street Diver Skyline Blue"
Price: 862,000 yen (excluding tax) *Price varies depending on the strap
Material: Stainless steel (blue PVD coating), rubber strap
Case diameter: 44 mm
Movement: Automatic
Functions: Hours, minutes, seconds
Power reserve: 50 hours
Voltage frequency: 28,000 vph
Jewels: 27
Water resistance: 100 M


Product Name: "Tambour Street Diver Neon Black"
Price: 862,000 yen (excluding tax) *Price varies depending on the strap
Material: Stainless steel (black PVD coating), rubber strap
Case diameter: 44 mm
Movement: Automatic
Functions: Hours, minutes, seconds
Power reserve: 50 hours
Voltage frequency: 28,000 vph
Jewels: 27
Water resistance: 100 M


Product Name: "Tambour Street Diver Black Blaze"
Price: 1,938,000 yen (excluding tax) *Price varies depending on the strap
Material: Stainless steel (black PVD coating) x PG, rubber strap
Case diameter: 44 mm
Movement: Automatic
Functions: Hours, minutes, seconds
Power reserve: 50 hours
Frequency: 28,000 vph
Jewels: 27
Water resistance: 100 m


Product Name: "Tambour Street Diver Neon Black"
Price: 642,000 yen (excluding tax) *Price varies depending on the strap
Case diameter: 39.5 mm
Movement: Quartz
Functions: Hours, minutes, seconds
Water resistance: 100M
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style, always with the finest quality. Even today, through its travel luggage, bags, accessories, and other products, Louis Vuitton faithfully carries on the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. Boldness has shaped the story of Louis Vuitton. Respecting tradition, throughout history, the brand has opened its doors to architects, artists, and designers, expanding into a wide range of fields including fashion items and fine jewelry. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

[Contact Information]
Louis Vuitton Client Service
0120-00-1854

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PR TIMES
  • "Tambour Street Diver Skyline Blue"
  • "Tambour Street Diver Neon Black"
  • "Tambour Street Diver Black Blaze"
  • "Tambour Street Diver Neon Black"
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