The HYTEK Establishment Preparation Office (hereinafter referred to as HYTEK) will be holding the "RECORE MUSIC VIDEO GALLERY," an exhibition of works using the "RECORD MUSIC VIDEO" music video system dedicated to analog records, at the record bar "BLOODY ANGLE Dougen Tong" in Shibuya from March 19th to 21st, 2021. Coinciding with LP Record Day (March 20th), the anniversary of the first LP record being released in Japan, the gallery will attempt to reinterpret the appeal of classic records together with six artists and writers.
■RECORD MUSIC VIDEO GALLERY
"6 ANALOG RECORDS x 6 VISUAL ARTISTS."
A gallery has appeared in Tokyo where LP records from the past and modern devices intersect, transcending time. Using a music video system designed specifically for analog records, the appeal of classic records will be reinterpreted in collaboration with six creators and artists. Each artist will select an LP that they have a special attachment to and will create a specially formatted video that expresses the music of that LP. Coinciding with "LP Record Day" on March 20th, the day the first LP record was released in Japan, the event will be held at "BLOODY ANGLE Dougen Tong," the second branch of the record bar run by rapper RYUZO.
Website: https://www.recordmusicvideo.com/gallery
■Exhibition Date and Time
▽Friday, March 19, 2020: Related parties only
・Starting at 15:00, scheduled to end at 20:00
・The venue will be exclusively reserved for related parties and the media.
・For advance reservations, please contact the organizer at the address listed below.
・Number of people entering may be limited as a measure to prevent infection.
・Please wear a mask inside the store.
▽Saturday, March 20 - Sunday, March 21, 2020: Open to the public
・Starting at 11:00, scheduled to end at 20:00
・Number of people entering may be limited as a measure to prevent infection.
・Please wear a mask inside the store.
・The venue, BLOODY ANGLE Dougen Tong, will be open for business as usual during the exhibition event.
■Artist
○ BUDDHA.INC.
〔LP RECORD: Derrick May - Innovator - Soundtrack For The Tenth Planet〕
An up-and-coming production company that re-examines Japanese culture from various perspectives. While producing and art directing music videos in a variety of genres, from hip-hop to rock to visual kei, as well as corporate commercials, they also present a variety of independent works as an artist.
○ Goto Sora / KANATA GOTO
〔LP RECORD: THE LOW END THEORY〕
Born in Tokyo in 1991. Artist. His main medium is thread, and he creates sculptures and installations. Currently enrolled in the Graduate School of Fine Arts, Tokyo University of the Arts, majoring in Intermedia Art. He has received numerous awards, including the 2015 SICF16 Spiral Encouragement Award, the 2016 Minato Media Museum Grand Prize, and the 2016 Tokyo Midtown Award Grand Prix.
○ OLI
[LP RECORD: Porco Rosso Soundtrack]
A Hiroshima native, OLI began live painting, improvising art in front of guests, while still a university student. He performed graffiti and aerosol art at numerous clubs and parties, and held his first solo exhibition in 2016, marking his debut as Taka. He also works as an art director, planning and managing art events in the fashion, film, and club scenes, while collaborating with musicians and expanding the scope of his artistic endeavors in various fields. His series, which combine motifs such as roses and people with fonts and pop icons, and his WARP series, communicate a unique worldview based on the theme of achieving a new balance in a distorted world, and their strength, splendor, and the energy they exude pose questions to the viewer.
○ NEO Mandala BOYZ
[LP RECORD: Coming soon,,]
An unidentified collage graphic artist who suddenly appeared in 2020 amid the COVID-19 pandemic. He continues to produce works that reinterpret the appeal of Japan and Asia, and is pioneering a new genre on the internet known as #LegalVisualDrugs.
○ Takaya Mitsunaga / TAKAYA MITSUNAGA a.k.a. mic
[LP RECORD: The Beatles - Help!]
After a career as a performer both in Japan and abroad, he joined an advertising agency in 2015 as a creative, and in 2020 became the representative of the tech entertainment label HYTEK. He is a member of the Osaka Basketball Club. Using an approach from both the perspectives of both a creator and an artist, he aims to connect the divergent front and backstage, and the mass and street, of Japanese entertainment, through the power of creativity and technology. As a performing artist, he became the first Japanese freestyle basketball player to perform at an official NBA game, TEDxKEIO, music events, and more. As a creative planner, he handles PR, promotions, and copywriting for global clients, and has received awards including the ACC/OCC Newcomer Award, the Sales Promotion Conference Award, the JAA Advertising Award, and the Asahi Advertising Award. In 2020, he developed and released "RECORD MUSIC VIDEO," a music video system specifically for analog records.
○ SHIMPEI MIURA
[LP RECORD: Aphex Twin - Richard D. James Album]
Since 2015, he has been creating products focused on the beauty born from phenomena such as bubbles and heat, exhibiting in Eindhoven, Paris, and Milan. One day, he felt despair at the limits of expression in the incalculable aspects of nature. Around this time, he began using Game Engine, and was impressed by the world in which all materials and phenomena can be calculated, becoming fascinated with real-time rendering. Currently, he is immersed in an audiovisual project using fictional creatures known as Virtual Beings. In 2021, SHIMPEI MIURA remains completely unfinished, and it remains a mystery as to where it will lead.
■"RECORD MUSIC VIDEO" Music Video System Dedicated to Analog Records
https://youtu.be/VPD0PvQzcpc
RECORD MUSIC VIDEO (patent pending) is a music video system that can only be viewed by combining an analog record with a smartphone. No special apps are required to play the videos; all it takes is a record player and a smartphone capable of playing videos. A silent video is created that rotates in reverse at the same speed as the record, which rotates at a predetermined speed. The video is then played on a smartphone, which is then placed on the rotating record to become viewable. A record stabilizer can be used to place the smartphone on the record. Peering over the record player, the smartphone screen captures a circular, unfolding world of video, providing a unique viewing experience. With the appeal of analog records gaining global attention and a growing demand for music experiences that stay with you, this system was conceived as a new way to allow the younger generation, who grew up with smartphones, to experience analog records.
https://www.recordmusicvideo.com/
■Venue: BLOODY ANGLE Dougen Tong
The second branch of the bar run by rapper RYUZO, "BLOODY ANGLE Dougen Tong", has opened in Dogenzaka, Shibuya. It is divided into two parts, so you can enjoy the two faces of a retro coffee shop and a moody record bar.
Address: B1F, Noah Dogenzaka Building, 2-15-1 Dogenzaka, Shibuya-ku, Tokyo
Website: https://bloodyangle.tokyo/
■Partners
○ ION
ION Audio is a lifestyle consumer electronics brand that has been delivering the best entertainment experiences for over a decade through the development of innovative and functional audio, video, digital conversion, musical instruments, and more. ION Audio is part of the inMusic Brands (inmusicbrands.com) portfolio.
○ Marantz Professional
Marantz Professional is a brand of recording and playback solutions. It applies decades of engineering experience to new AV technologies for users who demand professional quality. For more information, please visit marantzpro.jp. Marantz Professional is one of the brands owned by inMusic.
○ BUDDHA.INC.
http://buddha-108.com/
■HYTEK
This project was selected for 2019 by AD+VENTURE, an in-house business idea solicitation and development program across the Hakuhodo DY Group. The company aims to co-create content that utilizes technology in the entertainment field together with technology venture companies.
BRINGING “HIGH” INTO “HYPE”
HYTEK is a tech entertainment label that brings together content co-created with partner companies. “HY” comes from the slang term “HYPE,” which means to excite people, while “TEK” is an abbreviation for “TECHNOLOGY” used by an American music producer in the 1990s. We take “high tech” that is not yet recognized worldwide and use the power of creativity and PR to transform it into entertainment content that “transcends language barriers,” spreading its appeal to the world.
Web: https://hytek.co.jp/
Click here for company press release details
■RECORD MUSIC VIDEO GALLERY
"6 ANALOG RECORDS x 6 VISUAL ARTISTS."
A gallery has appeared in Tokyo where LP records from the past and modern devices intersect, transcending time. Using a music video system designed specifically for analog records, the appeal of classic records will be reinterpreted in collaboration with six creators and artists. Each artist will select an LP that they have a special attachment to and will create a specially formatted video that expresses the music of that LP. Coinciding with "LP Record Day" on March 20th, the day the first LP record was released in Japan, the event will be held at "BLOODY ANGLE Dougen Tong," the second branch of the record bar run by rapper RYUZO.
Website: https://www.recordmusicvideo.com/gallery
■Exhibition Date and Time
▽Friday, March 19, 2020: Related parties only
・Starting at 15:00, scheduled to end at 20:00
・The venue will be exclusively reserved for related parties and the media.
・For advance reservations, please contact the organizer at the address listed below.
・Number of people entering may be limited as a measure to prevent infection.
・Please wear a mask inside the store.
▽Saturday, March 20 - Sunday, March 21, 2020: Open to the public
・Starting at 11:00, scheduled to end at 20:00
・Number of people entering may be limited as a measure to prevent infection.
・Please wear a mask inside the store.
・The venue, BLOODY ANGLE Dougen Tong, will be open for business as usual during the exhibition event.
■Artist
○ BUDDHA.INC.
〔LP RECORD: Derrick May - Innovator - Soundtrack For The Tenth Planet〕
An up-and-coming production company that re-examines Japanese culture from various perspectives. While producing and art directing music videos in a variety of genres, from hip-hop to rock to visual kei, as well as corporate commercials, they also present a variety of independent works as an artist.
○ Goto Sora / KANATA GOTO
〔LP RECORD: THE LOW END THEORY〕
Born in Tokyo in 1991. Artist. His main medium is thread, and he creates sculptures and installations. Currently enrolled in the Graduate School of Fine Arts, Tokyo University of the Arts, majoring in Intermedia Art. He has received numerous awards, including the 2015 SICF16 Spiral Encouragement Award, the 2016 Minato Media Museum Grand Prize, and the 2016 Tokyo Midtown Award Grand Prix.
○ OLI
[LP RECORD: Porco Rosso Soundtrack]
A Hiroshima native, OLI began live painting, improvising art in front of guests, while still a university student. He performed graffiti and aerosol art at numerous clubs and parties, and held his first solo exhibition in 2016, marking his debut as Taka. He also works as an art director, planning and managing art events in the fashion, film, and club scenes, while collaborating with musicians and expanding the scope of his artistic endeavors in various fields. His series, which combine motifs such as roses and people with fonts and pop icons, and his WARP series, communicate a unique worldview based on the theme of achieving a new balance in a distorted world, and their strength, splendor, and the energy they exude pose questions to the viewer.
○ NEO Mandala BOYZ
[LP RECORD: Coming soon,,]
An unidentified collage graphic artist who suddenly appeared in 2020 amid the COVID-19 pandemic. He continues to produce works that reinterpret the appeal of Japan and Asia, and is pioneering a new genre on the internet known as #LegalVisualDrugs.
○ Takaya Mitsunaga / TAKAYA MITSUNAGA a.k.a. mic
[LP RECORD: The Beatles - Help!]
After a career as a performer both in Japan and abroad, he joined an advertising agency in 2015 as a creative, and in 2020 became the representative of the tech entertainment label HYTEK. He is a member of the Osaka Basketball Club. Using an approach from both the perspectives of both a creator and an artist, he aims to connect the divergent front and backstage, and the mass and street, of Japanese entertainment, through the power of creativity and technology. As a performing artist, he became the first Japanese freestyle basketball player to perform at an official NBA game, TEDxKEIO, music events, and more. As a creative planner, he handles PR, promotions, and copywriting for global clients, and has received awards including the ACC/OCC Newcomer Award, the Sales Promotion Conference Award, the JAA Advertising Award, and the Asahi Advertising Award. In 2020, he developed and released "RECORD MUSIC VIDEO," a music video system specifically for analog records.
○ SHIMPEI MIURA
[LP RECORD: Aphex Twin - Richard D. James Album]
Since 2015, he has been creating products focused on the beauty born from phenomena such as bubbles and heat, exhibiting in Eindhoven, Paris, and Milan. One day, he felt despair at the limits of expression in the incalculable aspects of nature. Around this time, he began using Game Engine, and was impressed by the world in which all materials and phenomena can be calculated, becoming fascinated with real-time rendering. Currently, he is immersed in an audiovisual project using fictional creatures known as Virtual Beings. In 2021, SHIMPEI MIURA remains completely unfinished, and it remains a mystery as to where it will lead.
■"RECORD MUSIC VIDEO" Music Video System Dedicated to Analog Records
https://youtu.be/VPD0PvQzcpc
RECORD MUSIC VIDEO (patent pending) is a music video system that can only be viewed by combining an analog record with a smartphone. No special apps are required to play the videos; all it takes is a record player and a smartphone capable of playing videos. A silent video is created that rotates in reverse at the same speed as the record, which rotates at a predetermined speed. The video is then played on a smartphone, which is then placed on the rotating record to become viewable. A record stabilizer can be used to place the smartphone on the record. Peering over the record player, the smartphone screen captures a circular, unfolding world of video, providing a unique viewing experience. With the appeal of analog records gaining global attention and a growing demand for music experiences that stay with you, this system was conceived as a new way to allow the younger generation, who grew up with smartphones, to experience analog records.
https://www.recordmusicvideo.com/
■Venue: BLOODY ANGLE Dougen Tong
The second branch of the bar run by rapper RYUZO, "BLOODY ANGLE Dougen Tong", has opened in Dogenzaka, Shibuya. It is divided into two parts, so you can enjoy the two faces of a retro coffee shop and a moody record bar.
Address: B1F, Noah Dogenzaka Building, 2-15-1 Dogenzaka, Shibuya-ku, Tokyo
Website: https://bloodyangle.tokyo/
■Partners
○ ION
ION Audio is a lifestyle consumer electronics brand that has been delivering the best entertainment experiences for over a decade through the development of innovative and functional audio, video, digital conversion, musical instruments, and more. ION Audio is part of the inMusic Brands (inmusicbrands.com) portfolio.
○ Marantz Professional
Marantz Professional is a brand of recording and playback solutions. It applies decades of engineering experience to new AV technologies for users who demand professional quality. For more information, please visit marantzpro.jp. Marantz Professional is one of the brands owned by inMusic.
○ BUDDHA.INC.
http://buddha-108.com/
■HYTEK
This project was selected for 2019 by AD+VENTURE, an in-house business idea solicitation and development program across the Hakuhodo DY Group. The company aims to co-create content that utilizes technology in the entertainment field together with technology venture companies.
BRINGING “HIGH” INTO “HYPE”
HYTEK is a tech entertainment label that brings together content co-created with partner companies. “HY” comes from the slang term “HYPE,” which means to excite people, while “TEK” is an abbreviation for “TECHNOLOGY” used by an American music producer in the 1990s. We take “high tech” that is not yet recognized worldwide and use the power of creativity and PR to transform it into entertainment content that “transcends language barriers,” spreading its appeal to the world.
Web: https://hytek.co.jp/
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
