French premium lifestyle brand LACOSTE has released a collection in collaboration with Polaroid. The colorful collection features the crocodile logo posing against a rainbow background, and will be available in stores from March 18th. This season's LACOSTE is colorful and positive, just like Polaroid's coloring. The key word is "unfiltered primary colors," with bold close-ups and the open feeling of wide-angle photography as the key points. His current style is to take a different perspective, give his all from the start of everything, and live each moment to the fullest. This collection will help you forget the negativity around you, make a fresh start, and change your mindset so that you can make new memories.


An uplifting collaboration

For over 70 years, Polaroid has been synonymous with instant film and cameras, beloved not only by enthusiasts but also by a wide range of casual hobbies around the world. The unique gloss of instant film and the vibrant, warm colors captured on it are etched in countless memories for many.

For Spring 2021, Lacoste delves deeper into this legendary, colorful masterpiece. Inspired by Polaroid's famous rainbow logo, the first instant color film developed in 1963, the collection features a rainbow color palette of blue, green, yellow, orange, and red, creating a diverse lineup of men's and women's apparel, accessories, and shoes. Also not to be missed is the limited-edition Polaroid 600 instant camera, featuring the Lacoste crocodile logo.

LACOSTE LIVE also offers collaboration items, including colorful oversized polo shirts, hoodies, t-shirts, and track pants, all inspired by the street-style, retro image of Lacoste.


Live in the Moment

For this campaign, Marseille-based artist Simon Schmitt captured countless images of dancers and skaters using natural light and flashlight, each frame stitched together to create intricate movements. Unifying the colors of the Polaroid rainbow with Lacoste collection items, each shot is a celebration of joy, boldness, and freedom.

“LACOSTE X POLAROID” will be available at Lacoste stores nationwide and the Lacoste online store (www.lacoste.jp) from March 18, 2021.

■Product inquiries
Lacoste Customer Center 0120-37-0202

About Lacoste
Since producing its first polo shirt in 1933, Lacoste has spread vibrant energy and elegance around the world through unique and original lifestyle designs for women, men and children, built on an authentic sporting heritage. By fusing sport and fashion, Lacoste liberates its wearers, injecting movement into everyday life and enabling free self-expression. Each collection line expresses Lacoste's timeless elegance through a harmony of creativity and tradition. Since the brand's founding, the crocodile logo's aura has been passed down through generations of wearers. Over time, it has grown even more radiant, becoming more than just a design element; it has become an emblem, a symbol of the brand. Spreading from country to country, generation to generation, and fan to fan, Lacoste pieces have established their current status as icons that evoke a deep emotional connection to the brand.

Lacoste's timeless elegance has fostered a vast community where everyone respects and appreciates each other's values and differences.

Lacoste is a national brand under the MF Brands Group and currently operates through a network of 1,100 stores in 98 countries. For more information about Lacoste, please visit: https://corporate.lacoste.com/


About Polaroid
Polaroid was founded in 1937 by Edwin Land as a symbol of innovation and engineering. It was in 1943 that Rand came up with the idea for the instant camera after his daughter asked him, "Why can't I see the photos I take right away?" The idea came to fruition as a product when the first instant camera was completed in 1947. Today, with analog instant photography at its core, Polaroid has become a beloved brand known around the world for 82 years. With a new vision to unify the entire product portfolio under one name, Polaroid, and become a consistent global brand, the company will continue to create products that connect people in meaningful and personal ways.

Polaroid, Polaroid Color Spectrum, Polaroid Classic Border Logo, Polaroid OneStep, Polaroid SX-70, and Polaroid Now are protected trademarks of Polaroid.



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