A collaboration with Zoë Kravitz, the ambassador for Yves Saint Laurent makeup and fragrance. The Rouge Pur Couture Collector, dressed in shimmering silver, makes its first appearance in Japan!

【RED STORIES】 YSL×ZOË KRAVITZ


A childhood spent in LA. Filming in LONDON.

Tracing ZOË's memories through the four cities she loved.

Eight shades of red inspired by these special places.

Shimmering silver packaging meticulously designed with ZOË.

A collaboration between ZOË KRAVITZ and YSL, debuting in Japan for the first time.

To commemorate the first anniversary of the opening of the Yves Saint Laurent Beaute Omotesando flagship boutique, it will be available at all 13 stores nationwide, including YSL counters and boutiques.

Apply it to your lips and embark on an exciting journey.


Rouge Pur Couture Collector Limited edition 8 colors | Base price 4,950 yen each (4,500 yen each excluding tax)

London, a city with an ennui-filled, modern look. A deep nude color code.


NO.143 LONDON SKY Mahogany red for a fashionable look
NO.144 SHOREDITCH WALK Chestnut beige for a casual look

LA, the glamorous city of lights. A burgundy color code that will inspire your playful side.


NO.149 MIDNIGHT LOSANGELS The berry red of a night out in Midnight Los Angeles
NO.150 TOPANGA SUNSET Cassis chocolate kissed at dusk


PARIS is a city that shows off new charms with every visit. The orange color code brings about exhilaration.


NO.145 LOST IN MARAIS A seductive coral nude
NO.146 PARIS STROLL A poppy red for fashionistas

■NEW YORK New York is an exciting city full of opportunity. A pure red colour code that evokes a mature look.



NO.147 BROOKLYN BABY Brooklyn Baby Street Kiss cherry red
NO.148 NEW YORK JUNGLE New York Jungle City Girl brick red


Rouge Pur Couture Collector
SPF15 | Limited edition / 8 colors | Price: ¥4,950 each (¥4,500 each excluding tax)

Released on Friday, March 26, 2021 in select stores and in limited quantities
Wednesday, March 10, 2021 at official online boutiques Advance and Limited Quantity Release

Special Page:
https://www.yslb.jp/limited/rouge-pur-couture-collector/WW-50783YSL.html

[Customer Inquiries]
Yves Saint Laurent Beaute
Toll-free number: 0120-526-333
Official Online Boutique: https://www.yslb.jp









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