On March 10, 2021, Amplitude will release its long-awaited "powder foundation." This innovative approach, unique to Amplitude, layers skin-toned powder over a pearl-infused powder base. It not only beautifully covers imperfections, but also creates a finely textured, smooth, even, and perfectly balanced complexion. The depth of this "translucent" effect, as if skin is visible beyond the transparency, is the undeniable key to bringing dignity and sophistication to mature skin. This is Amplitude's fourth foundation, a powder foundation that achieves a "translucent" effect.
Amplitude has always valued the foundation to achieve a beauty that cannot be achieved with just one layer, and now they have created a powder-type foundation for their powder foundation, containing two types of powder with different functions in the same compact.
A bright powder rich in fine pearls is applied to the inside as a base, and then a skin-toned powder foundation is layered on top. By layering these two powders with different functions, it beautifully covers adult skin concerns such as unevenness, dullness, and uneven skin tone, creating a uniform, refined complexion with a "translucent" look. Furthermore, the moment you layer powder on top of powder, the powdery feeling disappears and the two powders blend together smoothly, leaving skin feeling so light and comfortable that you'll forget you're wearing it.
Three Features
■Pearl Base
A powder-type pearl base that gives a translucent look with just one stroke. It creates a sheer film on the skin without feeling powdery or thick, giving it a natural radiance. The color and pearl effects cover unevenness, dullness and uneven skin tone, creating a beautiful, one-tone brighter complexion. It also improves the spread of powder foundation when layered on top.
■Foundation
The powder spreads thinly and lightly to create an even film, blending into the skin as if it were melting into it, for a tight fit. It doesn't become thick even when layered, and has a lightweight feel without feeling powdery. The soft-focus spherical powder thoroughly covers uneven skin tone, pores, and unevenness, leaving a silky smooth finish. The moisturizing interior and smooth exterior provide a long-lasting finish.
■Sponge
This 2-way sponge (double-sided) is designed to accommodate both pearl base and foundation. The raised surface for pearl base feels soft and comfortable against the skin, almost like velvet. The sponge surface for foundation has a fine, moist, smooth texture. No special technique is required; anyone can easily achieve a beautiful, translucent finish.
【How to Use】
After toning your skin with makeup base, take an appropriate amount of pearl base on the raised surface of the sponge and spread it from the highest part of your cheeks inwards. Use the remaining amount to spread over your entire face. We recommend applying a thin layer to the T-zone and around your eyes. Then, take an appropriate amount of skin-toned foundation onto the sponge and apply it over your entire face.
New release: Wednesday, March 10, 2021
・Amplitude Complete Fit Powder Foundation (Refill)
SPF25/PA++ (value shown is for foundation color only), 11g, 9 colors available, 7,000 yen each (excluding tax)
・Amplitude Powder Foundation Compact (with sponge)
1 type available, 2,500 yen (excluding tax)
・Amplitude Powder Foundation Sponge (2 sheets)
1,000 yen (excluding tax)
【Contact Information】
Amplitude
0120-781-811
https://www.amplitude-beauty.com/
What is Amplitude?
"Amplitude" means "richness, depth, amplitude." It also encompasses the "breadth and breadth of human beings," such as the richness of the soul, the profoundness of emotions and thoughts, and the abundance and depth of knowledge. We do not simply propose makeup, but also propose "faces" that give women confidence as individuals and bring courage to their daily lives. Created by Creative Director RUMIKO, who advocates for world-class beauty for Japanese women, Amplitude is a brand that brings out the coolness that mature women should possess.
■Brand site
https://www.amplitude-beauty.com/
■SNS (@amplitudebeauty)
Facebook https://www.facebook.com/amplitudebeauty/
Instagram https://www.instagram.com/amplitudebeauty/
Twitter https://twitter.com/amplitudebeauty
#amplitudebeauty #amplitudeartists #amplitude #Amplitude
Click here for company press release details
Amplitude has always valued the foundation to achieve a beauty that cannot be achieved with just one layer, and now they have created a powder-type foundation for their powder foundation, containing two types of powder with different functions in the same compact.
A bright powder rich in fine pearls is applied to the inside as a base, and then a skin-toned powder foundation is layered on top. By layering these two powders with different functions, it beautifully covers adult skin concerns such as unevenness, dullness, and uneven skin tone, creating a uniform, refined complexion with a "translucent" look. Furthermore, the moment you layer powder on top of powder, the powdery feeling disappears and the two powders blend together smoothly, leaving skin feeling so light and comfortable that you'll forget you're wearing it.
Three Features
■Pearl Base
A powder-type pearl base that gives a translucent look with just one stroke. It creates a sheer film on the skin without feeling powdery or thick, giving it a natural radiance. The color and pearl effects cover unevenness, dullness and uneven skin tone, creating a beautiful, one-tone brighter complexion. It also improves the spread of powder foundation when layered on top.
■Foundation
The powder spreads thinly and lightly to create an even film, blending into the skin as if it were melting into it, for a tight fit. It doesn't become thick even when layered, and has a lightweight feel without feeling powdery. The soft-focus spherical powder thoroughly covers uneven skin tone, pores, and unevenness, leaving a silky smooth finish. The moisturizing interior and smooth exterior provide a long-lasting finish.
■Sponge
This 2-way sponge (double-sided) is designed to accommodate both pearl base and foundation. The raised surface for pearl base feels soft and comfortable against the skin, almost like velvet. The sponge surface for foundation has a fine, moist, smooth texture. No special technique is required; anyone can easily achieve a beautiful, translucent finish.
【How to Use】
After toning your skin with makeup base, take an appropriate amount of pearl base on the raised surface of the sponge and spread it from the highest part of your cheeks inwards. Use the remaining amount to spread over your entire face. We recommend applying a thin layer to the T-zone and around your eyes. Then, take an appropriate amount of skin-toned foundation onto the sponge and apply it over your entire face.
New release: Wednesday, March 10, 2021
・Amplitude Complete Fit Powder Foundation (Refill)
SPF25/PA++ (value shown is for foundation color only), 11g, 9 colors available, 7,000 yen each (excluding tax)
・Amplitude Powder Foundation Compact (with sponge)
1 type available, 2,500 yen (excluding tax)
・Amplitude Powder Foundation Sponge (2 sheets)
1,000 yen (excluding tax)
【Contact Information】
Amplitude
0120-781-811
https://www.amplitude-beauty.com/
What is Amplitude?
"Amplitude" means "richness, depth, amplitude." It also encompasses the "breadth and breadth of human beings," such as the richness of the soul, the profoundness of emotions and thoughts, and the abundance and depth of knowledge. We do not simply propose makeup, but also propose "faces" that give women confidence as individuals and bring courage to their daily lives. Created by Creative Director RUMIKO, who advocates for world-class beauty for Japanese women, Amplitude is a brand that brings out the coolness that mature women should possess.
■Brand site
https://www.amplitude-beauty.com/
■SNS (@amplitudebeauty)
Facebook https://www.facebook.com/amplitudebeauty/
Instagram https://www.instagram.com/amplitudebeauty/
Twitter https://twitter.com/amplitudebeauty
#amplitudebeauty #amplitudeartists #amplitude #Amplitude
Click here for company press release details
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