CHET, a hair care brand for adult men, is born/ photo by Kazumi Kurigami

CHET, a hair care brand for adult men, is born/ photo by Kazumi Kurigami

CHET, a hair care brand for adult men, is born/ photo by Kazumi Kurigami

CHET, a hair care brand for adult men, is born/ photo by Kazumi Kurigami

CHET, a hair care brand for adult men, is born/ photo by Kazumi Kurigami

Atsushi Momiyama (right), owner, barber, and hair and makeup artist of Daikanyama barber shop "BARBER BOYS"/ Photo by Reiko Matsumoto (c) FASHION HEADLINE

Stylist Tomoki Sukezane (right)/ Photo by Reiko Matsumoto (c) FASHION HEADLINE

ALEX 120g/CHET

JACK 120g/CHET

JOHN 120g/CHET

KEITH 120g/CHET

STEVE 120g/CHET

JOHN 500g/CHET

KEITH 500g/CHET

STEVE 500g/CHET

CHET lineup/ Photo by Reiko Matsumoto (c) FASHION HEADLINE