"BETA NIGHT," a spin-off event of New Balance's lifestyle web magazine "BETA MAG," will be held for the first time on November 18th at TUTAYA O-EAST in Shibuya, Tokyo.

New Balance, with its identity of "ALWAYS IN BETA" (constant evolution), has repeatedly "REINVENT" to create numerous masterpieces. "BETA MAG" proposes and communicates this "BETA" lifestyle online. To truly experience this proposal, the event will feature a live showcase featuring artists and performers New Balance considers to be "BETA."
Performing artists include tofubeats with G.RINA, Olive Oil with RITTO, cro-magnon, Kotaro Tokuda, and Jun Inoue. Admission is free, and tickets can be purchased in advance through the direct ticket sales service tixee. In addition, if you come wearing New Balance sneakers, you will receive a free drink.

[Event Information]
"Beta Night"
Venue: TUTAYA O-EAST
Address: 2-14-8 Dogenzaka, Shibuya-ku, Tokyo, 2nd floor
Date: November 18th
Time: 19:00-23:00
Free admission