Kate Spade New York opened a limited-time shop on November 18th at the handbag promotion section on the first floor of the main building of Isetan Shinjuku. The shop will offer items in collaboration with New York cupcake shop MAGNOLIA BAKERY. The items are as colorful and pop as sweets, including pochettes and wallets with motifs of cherries and cupcakes on top of cream, and a banana pudding crossbody bag.

In addition, the pop-up will offer exclusive bags, including the "Maise" (49,000 yen) from the Cameron Street Racing Stripe series, the "Maise" (43,000 yen), the "Small Hayden" (45,000 yen), and the "Harmony Crossbody" (37,000 yen) from the Cedar Street series. During the event, customers who spend over 14,040 yen (tax included) at the shop will receive an original keychain.

At the venue, each of the original Kate Spade New York characters is seen running freely to meet their Christmas promises, and the venue is decorated in Christmas colors with champagne bubbles illuminated by street lights and rhinestone motifs.