As part of its Museum Journey series, Swatch Group Japan Ltd.'s Swatch Division will begin selling special edition designs in collaboration with the Museum of Modern Art (MoMA) in Swatch stores nationwide and online from March 4, 2021.

The collection includes six unique pieces inspired by MoMA's collection. The Starry Night (1889 Vincent van Gogh), Hope, II (1907-1908 Gustav Klimt), The Dream (1910 Henri Rousseau), Composition in Oval with Color Planes 1 (1914 Piet Mondrian), The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966 Tadanori Yokoo), New York (1968 Tadanori Yokoo).

These clocks are available for purchase individually or as part of a Collector's Edition, which will be presented in a special box inspired by MoMA's iconic Blade Stair.

"We are proud to continue MoMA's relationship with Swatch through a new collection of watches inspired by MoMA's artworks. Swatch watches are a testament to MoMA's everyday commitment to good design," said Robin Sayetta, Associate Director of Business Development at MoMA.

"Swatch is thrilled to embark on this new chapter in our incredible history with MoMA, whose permanent collection includes Swatch watches. Reinterpreting masterpieces by Vincent van Gogh, Gustav Klimt, and Piet Mondrian is a true honor and demonstrates our commitment to 20th-century art and artists," said Carlo Giordanetti, CEO of Swatch Art Peace Hotel. "We are also pleased to present timepieces featuring works by acclaimed contemporary artists Tadanori Yokoo and Beatriz Milhazes, whose work will be featured as art in Swatch X You."


Swatch has also collaborated with artist Beatriz Milhazes for Swatch X You, featuring three works from her MoMA collection: Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008). With Swatch X You, you can create your own customized watch.

Three Swatch watches are in MoMA's permanent collection: the GB100 (1983), the GK100 Jelly Fish (1985), and the SFK100 Jelly Skin (1998). Swatch has also been featured in four MoMA exhibitions: Humble Masterpieces (2004), Architecture and Design: Inauguration Installation (2004-2005), Standard Deviations: Types and Families in Contemporary Design (2011-2012), and Items: Is Fashion Modern? (2017-2018).

THE CITY AND DESIGN, THE WONDERS OF LIFE (SUOZ334) ¥13,200
HOPE, II BY GUSTAV KLIMT (GZ349) 9,900 yen
COMPOSITION IN OVAL WITH COLOR PLANES 1 (GZ350) ¥9,900
NEW YORK BY TADANORI YOKOO (GZ351) 9,900 yen
THE DREAM BY HENRI ROUSSEA (SUOZ333) 13,200 yen
THE STARRY NIGHT BY VINCENT VAN GOGH (SUOZ335) ￥13,200
For inquiries, please call Swatch at 0570-004-007
Swatch Official Online Store: http://shop.swatch.com/ja_jp/
Swatch Instagram: http://www.instagram.com/swatch_jp/



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