On October 22nd, BALLY opened its London flagship store on New Bond Street, one of London's most prestigious shopping streets. The flagship store, which serves as a platform for communicating the brand's identity, covers an area of approximately 400 square meters. It spans two floors, with men's wear on the basement floor and women's wear on the first floor. The second floor offers specialist services such as made-to-order, made-to-color, and shoe care. BALLY has collaborated with many renowned architects, including Robert Mallet-Stevens and Le Corbusier. This flagship store, the brand's first in decades, was designed by David Chipperfield. The design was inspired by a photograph of the interior of a 1920s BALLY store in Switzerland, designed by Marcel Breuer.

The cocktail party celebrating the opening was attended by actress Lupita Nyong'o, actors Benedict Cumberbatch and Luke Evans, and model Arizona Muse.