Kimono made by "majotae" using hemp cloth/ (C)FASHION HEADLINE

The Asayo exhibition venue. Works by Kondaya Genbei are on display./ (C)FASHION HEADLINE

"Fuji" by Asayo Tae, drawn by Hondaya Genbei/ (C)FASHION HEADLINE

"Masamyo" fabric is made from hemp thread using Japan's latest spinning technology./ (C)FASHION HEADLINE

Members of the Asoyo Project. (From left) Genbei Yamaguchi, the 10th generation head of Kyoto Obi Craftsman Hondaya, Taiyo Onishi, President of Isetan Mitsukoshi Holdings, Masato Matsuura, President and CEO of Avex Group Holdings, Shinichiro Yoshida, Dire

Mayotae/ (C)FASHION HEADLINE

"Hemp Leaf" by Asayo Tae, created by Kondaya Genbei/ (C)FASHION HEADLINE

"Masamyo" fabric makes use of the characteristics of hemp cloth, such as "quick drying, refreshing, strong yet soft, and excellent heat retention."/ (C)FASHION HEADLINE

The Asayo Exhibition venue/ (C)FASHION HEADLINE

At the venue, panels explaining the history of hemp cloth are displayed./ (C)FASHION HEADLINE