Coach has launched its new bag, "Pillow Tabby," and released a campaign photographed by Juergen Teller, who has worked with Coach since 2019, featuring Jennifer Lopez, Camila Morrone, Binx Walton, Paloma Elsesser, and Quincy.
https://youtu.be/SUDYE-jo5yo
Inspired by Coach's playful approach to authentic American heritage, the campaign offers a sensual and innovative interpretation of the brand's popular "Tabby" shoulder bag, crafted from soft nappa leather in a pillow-like silhouette. The affectionate imagery captures the Coach family hugging and embracing the new bag and the shockingly oversized "Pillow Tabby," created especially for the campaign. In true Teller and Coach style, the campaign highlights the individuality and personality of the cast and bags, as well as Coach's optimistic approach to fashion.
"We're thrilled to partner with Coach to bring this collection to life," said Stuart Vevers, Creative Director, Coach. "Jurgen was the perfect choice to shoot this campaign. His approach is characterized by a unique sense of cynical humor, and I knew he would capture a warm, playful perspective that celebrates the exceptional qualities of the “Pillow Tabby” bag."
Crafted from soft nappa leather, the “Pillow Tabby” is a vibrant interpretation of Coach's latest icon, the “Tabby”, a modern take on an archive design from the 1970s. Choose your ”Pillow Tabby” from four bold colors: pink, ivory, green, and black—your choice for the color you're most comfortable hugging!
The Pillow Tabby 26 is available now in Coach stores nationwide and online.
Signature “C” hardware, covered in leather, adds an accent. The Tabby 26 bag's compact size, with two removable straps, allows for versatile use as a short shoulder bag, crossbody bag, or clutch.
74,000 yen (excluding tax)
H15 x W26 x D8cm
>
IMAGE CREDIT: © 2020 Juergen Teller, © Coach
EDITORIAL CREDIT: Coach
SOCIAL MEDIA: @Coach; #CoachNY; #TabbyBag
About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear, and a full range of lifestyle accessories. Founded in 1941, Coach has long been renowned for its quality craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reimagines luxury with authenticity, innovation, and modernity. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesalers, and franchisees, as well as on the official website, coach.com. Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
https://youtu.be/SUDYE-jo5yo
Inspired by Coach's playful approach to authentic American heritage, the campaign offers a sensual and innovative interpretation of the brand's popular "Tabby" shoulder bag, crafted from soft nappa leather in a pillow-like silhouette. The affectionate imagery captures the Coach family hugging and embracing the new bag and the shockingly oversized "Pillow Tabby," created especially for the campaign. In true Teller and Coach style, the campaign highlights the individuality and personality of the cast and bags, as well as Coach's optimistic approach to fashion.
"We're thrilled to partner with Coach to bring this collection to life," said Stuart Vevers, Creative Director, Coach. "Jurgen was the perfect choice to shoot this campaign. His approach is characterized by a unique sense of cynical humor, and I knew he would capture a warm, playful perspective that celebrates the exceptional qualities of the “Pillow Tabby” bag."
Crafted from soft nappa leather, the “Pillow Tabby” is a vibrant interpretation of Coach's latest icon, the “Tabby”, a modern take on an archive design from the 1970s. Choose your ”Pillow Tabby” from four bold colors: pink, ivory, green, and black—your choice for the color you're most comfortable hugging!
The Pillow Tabby 26 is available now in Coach stores nationwide and online.
Signature “C” hardware, covered in leather, adds an accent. The Tabby 26 bag's compact size, with two removable straps, allows for versatile use as a short shoulder bag, crossbody bag, or clutch.
74,000 yen (excluding tax)
H15 x W26 x D8cm
>
IMAGE CREDIT: © 2020 Juergen Teller, © Coach
EDITORIAL CREDIT: Coach
SOCIAL MEDIA: @Coach; #CoachNY; #TabbyBag
About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear, and a full range of lifestyle accessories. Founded in 1941, Coach has long been renowned for its quality craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reimagines luxury with authenticity, innovation, and modernity. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesalers, and franchisees, as well as on the official website, coach.com. Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
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