Coach launched the Coach x Champion Athleticwear collection and also unveiled the campaign, photographed and directed by Alessandro Simonetti, featuring model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung.
https://youtu.be/r5xhtGzNB-c
This limited-edition collaboration brings together two American icons, combining Coach's signature attitude and heritage of craftsmanship with the charisma of a champion in authentic sports apparel. Featuring new branding printed on leather bags, leather joggers, sweaters and shearling jackets, combining Coach's signature Story patch with Champion's iconic "C" logo, the collection reimagines the brands' shared heritage through a fresh, modern lens.
To celebrate the launch of the new collection, Coach has released a series of campaign visuals and a "How to Coach a Champion" TikTok challenge. The challenge features one of the platform's most fashionable stars, Wisdom Kay; stylist Maha Gondal, known for her understated style; and singer and actor Jeffrey Tang, star of China's hit audition program "Idol Producer." In the campaign, the cast invites Coach and Champion fans to participate in fun challenges inspired by Coach's high fashion and Champion's athletic wear expertise.
Coach Creative Director Stuart Vevers said: "I'm thrilled to present the Coach x Champion collection, which builds on our shared authentic American heritage. I was inspired by the idea of elevating sportswear, combining iconic symbols from both brands in a way that feels fresh, youthful and immediate, using Coach's signature leathers and shearlings."
Champion Chief Global Design Officer Ned Munroe said: "The opportunity to partner with Stuart and the Coach team to combine our design expertise with the incredible heritage of two iconic American brands was incredibly exciting. Combining Champion's sporting roots with Coach's exceptional craftsmanship provided us with the opportunity to express Champion's iconic style through an elevated, fresh lens."
Coach x Champion Athleticwear is:
Small leather goods from 21,000 yen
Bags from 74,000 yen
Apparel from 10,000 yen
(All prices excluding tax).
IMAGE CREDIT: (C) 2021 Alessandro Simonetti
Champion is a registered trademark of HBI Branded Apparel Enterprises, LLC
SOCIAL MEDIA:
Coach: @Coach; #CoachNY; #CoachxChampion
Legal Line: (C)2021 COACH(R) (C) 2021 Hanesbrands, Inc.
Champion: Instagram @champion_japan);Twitter (@champion__japan); Facebook (@ChampionJapan)
#championjp
About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Since its founding in 1941, the brand has long been acclaimed for its superior craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reimagines authentic, innovative luxury for today's times. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesalers, and franchisees, as well as through its official website, coach.com. Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
About Champion
Champion was founded in Rochester, New York in 1919. Originating from athletic wear, the brand's craftsmanship, focused on every detail—functional design, durability, materials, and stitching—has been passed down through its nearly 100-year history, and continues to evolve with each era, incorporating functionality and trends. Champion's signature sweatshirts have been hailed as "The King of Sweatshirts" by countless fans worldwide. Champion has always maintained the highest standards of quality and design, constantly challenging itself to offer innovative products with uncompromising attention to detail. Champion products are available at Champion retail stores, the official Champion online store, department stores, sporting goods stores, and specialty stores. For more information, please contact the Champion Customer Center (0120-456-042) or follow Champion's official social media accounts (Twitter: @champion__japan, Instagram: @champion_japan). Champion is a subsidiary of Hanesbrands Inc. (NYSE: HBI).
Click here for company press release details
https://youtu.be/r5xhtGzNB-c
This limited-edition collaboration brings together two American icons, combining Coach's signature attitude and heritage of craftsmanship with the charisma of a champion in authentic sports apparel. Featuring new branding printed on leather bags, leather joggers, sweaters and shearling jackets, combining Coach's signature Story patch with Champion's iconic "C" logo, the collection reimagines the brands' shared heritage through a fresh, modern lens.
To celebrate the launch of the new collection, Coach has released a series of campaign visuals and a "How to Coach a Champion" TikTok challenge. The challenge features one of the platform's most fashionable stars, Wisdom Kay; stylist Maha Gondal, known for her understated style; and singer and actor Jeffrey Tang, star of China's hit audition program "Idol Producer." In the campaign, the cast invites Coach and Champion fans to participate in fun challenges inspired by Coach's high fashion and Champion's athletic wear expertise.
Coach Creative Director Stuart Vevers said: "I'm thrilled to present the Coach x Champion collection, which builds on our shared authentic American heritage. I was inspired by the idea of elevating sportswear, combining iconic symbols from both brands in a way that feels fresh, youthful and immediate, using Coach's signature leathers and shearlings."
Champion Chief Global Design Officer Ned Munroe said: "The opportunity to partner with Stuart and the Coach team to combine our design expertise with the incredible heritage of two iconic American brands was incredibly exciting. Combining Champion's sporting roots with Coach's exceptional craftsmanship provided us with the opportunity to express Champion's iconic style through an elevated, fresh lens."
Coach x Champion Athleticwear is:
Small leather goods from 21,000 yen
Bags from 74,000 yen
Apparel from 10,000 yen
(All prices excluding tax).
IMAGE CREDIT: (C) 2021 Alessandro Simonetti
Champion is a registered trademark of HBI Branded Apparel Enterprises, LLC
SOCIAL MEDIA:
Coach: @Coach; #CoachNY; #CoachxChampion
Legal Line: (C)2021 COACH(R) (C) 2021 Hanesbrands, Inc.
Champion: Instagram @champion_japan);Twitter (@champion__japan); Facebook (@ChampionJapan)
#championjp
About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Since its founding in 1941, the brand has long been acclaimed for its superior craftsmanship and confident New York style. With a design approach supported by a modern vision, Coach reimagines authentic, innovative luxury for today's times. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesalers, and franchisees, as well as through its official website, coach.com. Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
About Champion
Champion was founded in Rochester, New York in 1919. Originating from athletic wear, the brand's craftsmanship, focused on every detail—functional design, durability, materials, and stitching—has been passed down through its nearly 100-year history, and continues to evolve with each era, incorporating functionality and trends. Champion's signature sweatshirts have been hailed as "The King of Sweatshirts" by countless fans worldwide. Champion has always maintained the highest standards of quality and design, constantly challenging itself to offer innovative products with uncompromising attention to detail. Champion products are available at Champion retail stores, the official Champion online store, department stores, sporting goods stores, and specialty stores. For more information, please contact the Champion Customer Center (0120-456-042) or follow Champion's official social media accounts (Twitter: @champion__japan, Instagram: @champion_japan). Champion is a subsidiary of Hanesbrands Inc. (NYSE: HBI).
Click here for company press release details
The press releases included in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
![The ultimate standard suit tailored by Hi TAILOR. A suit perfect for casual social occasions, created by Yasutaka Ochi of "Diligen Parlor" [Hi TAILOR with you Vol.2]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/380x380/images/upload/2021/02/e6497ea69d4e00a0e3d98b790de2c0b8.jpg)
