January 2021, Paris—As part of its partnership with UNICEF, Louis Vuitton is introducing four new colors for its Silver Lockit bracelet and debuting the Doudou Louis, a collaboration with UNICEF.
The new Silver Lockit bracelet is available in four perfect color combinations: pastel blue, pastel pink, celadon green, and black. Crafted for the first time from recycled silver and organic cotton, it features the iconic tumbler lock and the LV signature logo in a circle. Also available is the Doudou Louis plush toy, a collaboration with Louis Vuitton for UNICEF. For the first time, textiles are used for this adorable teddy bear, dressed in pastel rainbow colors. Organic cotton textile with a Monogram print gently wraps around the teddy bear's body, while its round blue eyes, embroidered with the iconic Monogram flower, gaze out at you. The bracelet can be worn simply on its own or stacked around the wrist, and also makes a perfect "Dudou Louis" necklace. The "Silver Lockit" bracelet and teddy bear are coveted collector's items for all fans.
Through its ongoing #MAKEAPROMISE campaign, Louis Vuitton is raising awareness and funds for UNICEF to support the world's most vulnerable children. Purchases of the Silver Lockit and Doudou Louis support UNICEF's efforts to protect and provide vulnerable children with access to water, sanitation, nutrition, education and health services. This also includes supporting UNICEF's COVID-19 emergency response efforts to restore and reimagine society for all children during this unprecedented global health, economic and social crisis.
Introduced in 2016, the Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect customers' precious possessions. It symbolizes the Maison's commitment to supporting children in urgent need. With each purchase of the Silver Lockit bracelet (¥49,000/excluding tax) or the Doudou Louis (¥99,000/excluding tax), now available in four new colors, $100 or $200 will be donated to UNICEF, respectively. Since the launch of the Silver Lockit, $13 million has been donated to UNICEF through this partnership. The Silver Lockit and Dudu Louie are available on the Louis Vuitton website (www.louisvuitton.com) and in Louis Vuitton stores worldwide. Join us in #MAKEAPROMISE. UNICEF does not endorse any companies, brands, products or services.
【Contact Information】
Louis Vuitton Client Services
0120-00-1854
#LouisVuitton #LouisVuitton #MAKEAPROMISE
Click here for company press release details
The new Silver Lockit bracelet is available in four perfect color combinations: pastel blue, pastel pink, celadon green, and black. Crafted for the first time from recycled silver and organic cotton, it features the iconic tumbler lock and the LV signature logo in a circle. Also available is the Doudou Louis plush toy, a collaboration with Louis Vuitton for UNICEF. For the first time, textiles are used for this adorable teddy bear, dressed in pastel rainbow colors. Organic cotton textile with a Monogram print gently wraps around the teddy bear's body, while its round blue eyes, embroidered with the iconic Monogram flower, gaze out at you. The bracelet can be worn simply on its own or stacked around the wrist, and also makes a perfect "Dudou Louis" necklace. The "Silver Lockit" bracelet and teddy bear are coveted collector's items for all fans.
Through its ongoing #MAKEAPROMISE campaign, Louis Vuitton is raising awareness and funds for UNICEF to support the world's most vulnerable children. Purchases of the Silver Lockit and Doudou Louis support UNICEF's efforts to protect and provide vulnerable children with access to water, sanitation, nutrition, education and health services. This also includes supporting UNICEF's COVID-19 emergency response efforts to restore and reimagine society for all children during this unprecedented global health, economic and social crisis.
Introduced in 2016, the Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect customers' precious possessions. It symbolizes the Maison's commitment to supporting children in urgent need. With each purchase of the Silver Lockit bracelet (¥49,000/excluding tax) or the Doudou Louis (¥99,000/excluding tax), now available in four new colors, $100 or $200 will be donated to UNICEF, respectively. Since the launch of the Silver Lockit, $13 million has been donated to UNICEF through this partnership. The Silver Lockit and Dudu Louie are available on the Louis Vuitton website (www.louisvuitton.com) and in Louis Vuitton stores worldwide. Join us in #MAKEAPROMISE. UNICEF does not endorse any companies, brands, products or services.
【Contact Information】
Louis Vuitton Client Services
0120-00-1854
#LouisVuitton #LouisVuitton #MAKEAPROMISE
Click here for company press release details
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