Mitsukoshi Isetan's new women's brand, Donna Vivace by somarta, a collaboration with Somarta, will launch at Ginza Mitsukoshi on the 20th.
The brand name means "lively woman" in Italian. Rather than targeting a specific age group, the brand offers lifestyle wear for active women who live everyday lives to "improve and heal themselves." This season, the brand is designed for three different occasions: "run," "yoga," and "room," and will feature feminine items featuring Somarta's signature prints and details, such as a hoodie (32,250 yen), camisole (11,500 yen), pants (21,000 yen), and spats (13,650 yen).
After its debut at Ginza Mitsukoshi, the brand will be rolled out to Nagoya Mitsukoshi, Osaka Mitsukoshi Isetan, and Sendai Mitsukoshi.