Following its women's collection, Burberry announced that it will be moving its Burberry Prorsum men's collection from Milan to London. After presenting its shows in Milan for over 10 years, the brand decided to hold the show in its hometown, the source of its creativity, as its headquarters are based in London. Chief Creative Officer Christopher Bailey commented, "London is a city that combines the proud British tradition of tailoring with modern flair, and is filled with a unique and powerful energy." The brand's women's collection has been shown in London since Spring/Summer 2010, the same season that marked the 25th anniversary of London Fashion Week. The brand's next Spring/Summer 2014 men's collection is scheduled to be shown on June 18th of this year.