Furla launches world's first made-to-order bag service at Shinjuku Isetan

Mar 2, 2016

Furla has launched its made-to-order bag service, "Madeforyou." A limited-time event will be held on the first floor of the Isetan Shinjuku store from March 2nd to 8th, a world first.

This made-to-order service allows customers to customize two models: the popular mini bag "Metropolis" and the new flap bag "Artesia." Customers can choose from calfskin, ostrich, snakeskin, crocodile, or cowhide leather for "Metropolis," and calfskin or ostrich leather for "Artesia." Customers can also customize the color, metal parts, edges, stitching, and lining. Customers can also have their initials engraved on the nameplate.

At the world-first event held at the Isetan Shinjuku store, customers will receive a special leather charm with a "lily" motif. On the 5th and 6th, a leather charm crafted on-site by an artisan from Italy will be presented as a gift.

Furthermore, after the global advance event at Isetan Shinjuku, the made-to-order service will also be held on the second floor of Ikebukuro Seibu from March 16th to 22nd. From April onwards, the product will be available for permanent sale at the four flagship stores in Ginza, Aoyama, Landmark and Herbis Osaka.
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  • Furla launches "Madeforyou," a made-to-order bag service
  • Furla launches "Madeforyou," a made-to-order bag service
  • Furla launches "Madeforyou," a made-to-order bag service
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