From March 2nd to 31st, Isetan Shinjuku will be hosting a new fashion campaign called "FIND NEW STYLE" at Urban Closet on the second floor of the main building, featuring the artificial intelligence app "SENSY." SENSY is a personal stylist app that allows users to categorize clothing from partner brands registered in the app into "likes" and "dislikes." The app then uses AI to learn the user's fashion sense and recommend items that fit the user's preferences. Since September last year, Isetan Shinjuku has been using this app to offer a service that tailors fashion recommendations to customers' preferences. This new campaign targets "women who beautifully fulfill their multiple roles as women, wives, and mothers," proposing a new style of shopping that allows busy women to easily enjoy fashion even with limited time. In addition to offering an app featuring the styling sense of popular female stylists Naoko Okusa and Kyoko Kame, the app now also includes a new feature for in-store visits and fitting reservations. By selecting the desired items and making a reservation in advance, an Isetan stylist will prepare the items and prepare them for a fitting.