New FENDI code activates when exposed to sunlight! Fendi announces collaboration with "fashion scientist" Anrealage

Jan 11, 2021
FENDI PARTNERS WITH ANREALAGE FOR A ONE-OF-A-KIND COLLABORATION

This image contains representative productsThis image contains representative products
FENDI, a luxury brand based in Rome, Italy, is pleased to announce a collaboration with ANREALAGE for its Fall/Winter 2020-21 Men's Collection. Described by Silvia Venturini Fendi as a "scientist of fashion," Anrealage designer Kunihiko Morinaga pioneered photochromic clothing in 2013, transforming it into a color-changing garment in UV light. This collaboration embodies the iconic FENDI-fied classicism of the FENDI Fall/Winter 2020-21 Men's Collection. When sport-inspired ready-to-wear, bags, and accessories are exposed to UV light, FENDI's new codes emerge in black from the white diamond quilting. This surprising effect echoes the FENDI spirit: "Nothing is as it seems, and there is always more to discover." The collection will be available from January 2021 at select FENDI stores and the official online store, fendi.com.

Products available in Japan (selection)

Jacket: 580,000 yen (excluding tax)Jacket: 580,000 yen (excluding tax)
Peekaboo Iconic Large: 680,000 yen (excluding tax)Peekaboo Iconic Large: 680,000 yen (excluding tax)
Hat: 72,000 yen (excluding tax)Hat: 72,000 yen (excluding tax)
Reversible gilet 254,000 yen (excluding tax)Reversible gilet 254,000 yen (excluding tax)


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