e/rm, developed by Adastria Co., Ltd., whose mission is "Play fashion!", will open its first-ever pop-up stores in three locations nationwide (Tamagawa Takashimaya S.C., Takashimaya Gate Tower Mall, and Atre Ebisu) from January 4, 2021.
e/rm is a new loungewear brand launched at the end of July 2020 from apart by lowrys, a brand that offers daily casual wear that mixes simplicity with just the right amount of trendiness for working women in their 30s.
We aim to be a brand that is close to the lives of women living today, offering items that suggest new lifestyles for spending time in the "room" for women in their 30s and beyond, who are going through major changes in their life stages with work, childbirth, and child-rearing.
Until now, apart by lowrys products have only been available in select stores and on the online store, but we have now decided to open our first standalone pop-up store. They will open in three locations nationwide from Monday, January 4, 2021.
■Pop-up store schedule
Monday, January 4th – Sunday, January 31st, 2021: Tamagawa Takashimaya S.C. South Building, 1st floor special venue
Wednesday, January 13th – Tuesday, January 26th, 2021: Takashimaya Gate Tower Mall, 4th floor event space
Tuesday, March 2nd – Wednesday, March 31st, 2021: Atre Ebisu Main Building, 4th floor
■Lineup
Shirts and pants made from 100% home-washable silk satin are now available in the much-requested navy colour as a limited edition colour.
Silk 100 satin shirt 13,200 yen (tax included)
Silk 100 satin pants 11,000 yen (tax included)
<21ss full lineup available at atre ebisu>
Inspired by the 21SS season theme "Holy," we have prepared loungewear that will enhance the quality of your time, mixing soft, feminine colors and details with the clean, relaxed feel that is characteristic of e/rm, so that mature women can enjoy pure cuteness.
■Novelty
A 5-piece set of shampoo, conditioner, shower gel, soap, and body lotion, with the gorgeous, clean scent that is characteristic of Diptyque. Comes in packaging with the logo. This gift will be given with purchases of 13,000 yen or more (tax included). (While supplies last)
A mesh bag with a laundry net motif. It is made from a material that can actually be used as a laundry net. Receive one as a free gift with purchases of 13,000 yen or more (tax included). (While supplies last)
■e/rm (E/R M) Brand Concept
Loungewear and sleepwear that satisfies both body and mind
From 7am Your body and mind will be awakened and you will be filled with energy. While you relax at home, your delivery will arrive or you will head out for some shopping in the neighborhood. Stay comfortable with loungewear that combines effortless design with functionality and comfort.
From 7pm Your body and mind will calm and you will be invited to relax. As the sun sets, you will have dinner and a bath, and are getting ready for bed while doing your skincare. For a healthy tomorrow, enjoy a good night's sleep in sleepwear that is gentle on your skin and does not restrict movement.
Comfortable room wear from 7am to 7pm
Get a good night's sleep in sleep wear from 7pm to 7am
"e/rm" is based on these two scenes, "Room 7 to 7", and offers stylish wear that will help you love the time you spend in your room, and make you love the time you spend in your room even more.
Origin of the brand name
e / ...good, enjoy, everyday, easy, essential, eternal
rm ...abbreviation for room
■About the "e/rm" product lineup
As the concept suggests, products are developed around two pillars: "room wear" to be worn from 7am to 7pm, and "sleep wear" to be worn from 7pm to 7am. The lineup features items made with skin- and eco-friendly materials, washable at home, and designed to not get in the way of housework, while still retaining the fashion sense of an apparel brand.
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Fukuda Michio) is a casual fashion specialty store chain with approximately 1,400 stores in Japan and overseas, featuring over 30 brands in the group, including "Global Work," "nico and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
e/rm is a new loungewear brand launched at the end of July 2020 from apart by lowrys, a brand that offers daily casual wear that mixes simplicity with just the right amount of trendiness for working women in their 30s.
We aim to be a brand that is close to the lives of women living today, offering items that suggest new lifestyles for spending time in the "room" for women in their 30s and beyond, who are going through major changes in their life stages with work, childbirth, and child-rearing.
Until now, apart by lowrys products have only been available in select stores and on the online store, but we have now decided to open our first standalone pop-up store. They will open in three locations nationwide from Monday, January 4, 2021.
■Pop-up store schedule
Monday, January 4th – Sunday, January 31st, 2021: Tamagawa Takashimaya S.C. South Building, 1st floor special venue
Wednesday, January 13th – Tuesday, January 26th, 2021: Takashimaya Gate Tower Mall, 4th floor event space
Tuesday, March 2nd – Wednesday, March 31st, 2021: Atre Ebisu Main Building, 4th floor
■Lineup
Shirts and pants made from 100% home-washable silk satin are now available in the much-requested navy colour as a limited edition colour.
Silk 100 satin shirt 13,200 yen (tax included)
Silk 100 satin pants 11,000 yen (tax included)
<21ss full lineup available at atre ebisu>
Inspired by the 21SS season theme "Holy," we have prepared loungewear that will enhance the quality of your time, mixing soft, feminine colors and details with the clean, relaxed feel that is characteristic of e/rm, so that mature women can enjoy pure cuteness.
■Novelty
A 5-piece set of shampoo, conditioner, shower gel, soap, and body lotion, with the gorgeous, clean scent that is characteristic of Diptyque. Comes in packaging with the logo. This gift will be given with purchases of 13,000 yen or more (tax included). (While supplies last)
A mesh bag with a laundry net motif. It is made from a material that can actually be used as a laundry net. Receive one as a free gift with purchases of 13,000 yen or more (tax included). (While supplies last)
■e/rm (E/R M) Brand Concept
Loungewear and sleepwear that satisfies both body and mind
From 7am Your body and mind will be awakened and you will be filled with energy. While you relax at home, your delivery will arrive or you will head out for some shopping in the neighborhood. Stay comfortable with loungewear that combines effortless design with functionality and comfort.
From 7pm Your body and mind will calm and you will be invited to relax. As the sun sets, you will have dinner and a bath, and are getting ready for bed while doing your skincare. For a healthy tomorrow, enjoy a good night's sleep in sleepwear that is gentle on your skin and does not restrict movement.
Comfortable room wear from 7am to 7pm
Get a good night's sleep in sleep wear from 7pm to 7am
"e/rm" is based on these two scenes, "Room 7 to 7", and offers stylish wear that will help you love the time you spend in your room, and make you love the time you spend in your room even more.
Origin of the brand name
e / ...good, enjoy, everyday, easy, essential, eternal
rm ...abbreviation for room
■About the "e/rm" product lineup
As the concept suggests, products are developed around two pillars: "room wear" to be worn from 7am to 7pm, and "sleep wear" to be worn from 7pm to 7am. The lineup features items made with skin- and eco-friendly materials, washable at home, and designed to not get in the way of housework, while still retaining the fashion sense of an apparel brand.
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Fukuda Michio) is a casual fashion specialty store chain with approximately 1,400 stores in Japan and overseas, featuring over 30 brands in the group, including "Global Work," "nico and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
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