Gucci has released advertising visuals and a video for its Pre-Fall 2016 collection.

The visuals express youth, curiosity, and freedom, while pursuing a somewhat alien and eccentric charm. The setting is a tropical birdcage enclosed in a glass dome. Plants grow lushly within the cage, and flamingos roam freely among patterned rugs and stacks of old books. The surreal colors, textures, and unique movements evoke the numerous prints featuring new flora and animal motifs.