Lucien Pellat-Finet's new line, LPF Paris, will release a limited edition New Era 100th anniversary model

Dec 19, 2020
LPF PARIS, a new line by Lucien Pellat-Finet aimed at millennials, and New Era®, which celebrated its 100th anniversary in 2020, have announced the release of a collaborative baseball cap.


The cap will be available for purchase exclusively at the Isetan Shinjuku Men's Store, Hankyu Yurakucho Store, and the brand's online store from the end of January 2021, with advance reservations starting on December 20th.

This collaboration between Lucien Pellat-Finet, a pioneer of luxury streetwear brands, and New Era, an icon of street fashion, features three types of items: two models based on the "59FIFTY," which became popular in the hip-hop scene, featuring the LPF PARIS logo (16,000 yen) and a skull design (16,000 yen), and a model based on the "9THIRTY," which can be adjusted to fit with a snapback, featuring the LPF PARIS logo (12,000 yen).

Text by Tatsuya Noda
野田達哉
  • LPF PARIS×NEW ERA 100th Anniversary Logo Cap
  • LPF PARIS×NEW ERA 100th Anniversary Logo Cap
  • 9Thirty logo cap (12,000 yen)
  • 59fifty logo cap (16,000 yen)
  • 59fifty skull cap (16,000 yen)
  • 59fifty logo cap (16,000 yen)
Back to Top