iNEXT GE Inc., a member of the Rhythm Group, will be launching its watch brand "10:10 BY NENDO" at the Tic Tac Update Shibuya Parco store from December 12, 2020 to January 17, 2021.
"10:10 BY NENDO" is a watch brand created by leading Japanese designer Oki Sato of the design office "nendo." The name "10:10 (TEN:TEN)" comes from the fact that a clock looks most beautiful when it shows 10:10, and also because the symbol ":" separating the hours and minutes is made up of two dots.
Tick-Tock Update A 10:10 BY NENDO pop-up store will be open for a limited time at the Shibuya Parco store. The entire collection will be available, from the first 'window' series inspired by airplane windows to the latest Mirror White series. You can also freely change the straps and faces in-store.
Combinations recommended by Shibuya Parco store staff are also available. To commemorate the opening of this pop-up store, customers who make a purchase will receive a free ballpoint pen with the 10:10 BY NENDO logo on a first-come, first-served basis. *Ends while supplies last
10:10 BY NENDO POP UP STORE
Period: Saturday, December 12, 2020 - Sunday, January 17, 2021
Location: TiCTAC update Shibuya Parco store
Address: 5F Shibuya Parco, 1-15 Udagawa-cho, Shibuya-ku, Tokyo 150-8377
TEL: 03-3464-9009
Bonus 1: Customers who purchase a 10:10 BY NENDO watch will receive a nendo-designed ballpoint pen bLen on a first-come, first-served basis.
10:10 BY NENDO / TEN:TEN
10:10 BY NENDO is a watch brand created by design office nendo. The name 10:10 comes from the fact that a watch looks most beautiful when it shows 10:10 and also because the symbol ":" separating the hours and minutes is two dots.
Representative of design office nendo / Oki Sato
Born in Canada in 1977. Graduated from the Graduate School of Architecture at Waseda University in 2002 and founded design office nendo in the same year.
He was selected as one of Newsweek magazine's "100 Most Respected Japanese People in the World" and has received numerous international design awards, including EDIDA's "Designer of the Year" (2012). His representative works are housed in art museums around the world, including the Museum of Modern Art in New York (USA). In recent years, he was selected as the 2020 guest artist of Bon Marché (France), and has worked on the interior and exterior designs of the new TGV high-speed train cars, France, which are scheduled to begin operation in 2024. His major publications include "Sato Oki's Rejected Books" (Nikkei BP), "What's a Cup?" (Diamond Inc.), and "Nendo no Ondo" (Nikkei BP).
＜10:10 BY NENDO Direct Store＞
■NORDIC FEELING Omotesando Gallery／tel 03-5474-8289
■NORDIC FEELING Shinjuku／tel 03-6274-8071
■NORDIC FEELING Yurakucho／tel 03-6551-2045
■NORDIC FEELING Nagoya／tel 052-259-6527
■NORDIC FEELING Tenjin／tel 092-406-2264
■NORDIC FEELING Online Site
https://www.nordicfeeling.jp/
10:10 BY NENDO Instagram account
＠tenten_by_nendo
(https://www.instagram.com/tenten_by_nendo/?hl=ja)
I NEXT GE Co., Ltd.
https://tenten-time.com/
Click here for company press release details
"10:10 BY NENDO" is a watch brand created by leading Japanese designer Oki Sato of the design office "nendo." The name "10:10 (TEN:TEN)" comes from the fact that a clock looks most beautiful when it shows 10:10, and also because the symbol ":" separating the hours and minutes is made up of two dots.
Tick-Tock Update A 10:10 BY NENDO pop-up store will be open for a limited time at the Shibuya Parco store. The entire collection will be available, from the first 'window' series inspired by airplane windows to the latest Mirror White series. You can also freely change the straps and faces in-store.
Combinations recommended by Shibuya Parco store staff are also available. To commemorate the opening of this pop-up store, customers who make a purchase will receive a free ballpoint pen with the 10:10 BY NENDO logo on a first-come, first-served basis. *Ends while supplies last
10:10 BY NENDO POP UP STORE
Period: Saturday, December 12, 2020 - Sunday, January 17, 2021
Location: TiCTAC update Shibuya Parco store
Address: 5F Shibuya Parco, 1-15 Udagawa-cho, Shibuya-ku, Tokyo 150-8377
TEL: 03-3464-9009
Bonus 1: Customers who purchase a 10:10 BY NENDO watch will receive a nendo-designed ballpoint pen bLen on a first-come, first-served basis.
10:10 BY NENDO / TEN:TEN
10:10 BY NENDO is a watch brand created by design office nendo. The name 10:10 comes from the fact that a watch looks most beautiful when it shows 10:10 and also because the symbol ":" separating the hours and minutes is two dots.
Representative of design office nendo / Oki Sato
Born in Canada in 1977. Graduated from the Graduate School of Architecture at Waseda University in 2002 and founded design office nendo in the same year.
He was selected as one of Newsweek magazine's "100 Most Respected Japanese People in the World" and has received numerous international design awards, including EDIDA's "Designer of the Year" (2012). His representative works are housed in art museums around the world, including the Museum of Modern Art in New York (USA). In recent years, he was selected as the 2020 guest artist of Bon Marché (France), and has worked on the interior and exterior designs of the new TGV high-speed train cars, France, which are scheduled to begin operation in 2024. His major publications include "Sato Oki's Rejected Books" (Nikkei BP), "What's a Cup?" (Diamond Inc.), and "Nendo no Ondo" (Nikkei BP).
＜10:10 BY NENDO Direct Store＞
■NORDIC FEELING Omotesando Gallery／tel 03-5474-8289
■NORDIC FEELING Shinjuku／tel 03-6274-8071
■NORDIC FEELING Yurakucho／tel 03-6551-2045
■NORDIC FEELING Nagoya／tel 052-259-6527
■NORDIC FEELING Tenjin／tel 092-406-2264
■NORDIC FEELING Online Site
https://www.nordicfeeling.jp/
10:10 BY NENDO Instagram account
＠tenten_by_nendo
(https://www.instagram.com/tenten_by_nendo/?hl=ja)
I NEXT GE Co., Ltd.
https://tenten-time.com/
Click here for company press release details
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