STuREET, a pioneer in the Japanese custom sneaker world, has released numerous designs. The new "FLOWDOWN" design is an upgraded version of the signature "DROP" design. Based on the monochromatic AJ1 MID WHITE SHADOW, this ambitious design inherits the legacy of the original while incorporating processing from the upper to the sole, expressing the image of ink dripping from each part. This is a masterpiece that embodies designer Rita's playful spirit. The new model, the AJ1 MID FLOWDOWN, is now available on the STuREET official online store (https://customshoes.thebase.in).
The base shoe this time, the "AIR JORDAN1 MID WHITE SHADOW", is a shoe in which the ankle part of the popular "SHADOW" colorway from the AIR JORDAN1 MID series has been changed to white. This monochrome model has been finished with an upgraded "FLOWDOWN" design that expands STuREET's signature "DROP" design throughout.
The entire shoe is painted to look like ink dripping from each part, including the Swoosh, while the color scheme makes use of the base coloring to create a unified finish. The brand sign on the sole is also built with a similar worldview. Also, while "DROP" was painted in a single color, "FLOWDOWN" uses anime-style paint that expresses shadows and light.
In producing this model, it was necessary to mix paint the same color as the body to create the appearance of ink dripping from the body, and in order to eliminate the brushstroke texture, it was also necessary to use an airbrush painting technique to reduce the thickness of the paint. The processing is carried out by a total of seven people, including designer Rita, as well as key members Kazuki and Satoru, all of whom create the products using professional techniques trained by Rita.
AJ1 MID FLOWDOWN
Retail price: 39,800 yen (tax included)
Available at: STuREET official online store ( https://customshoes.thebase.in )
Retail stores
STuREET official online store
https://customshoes.thebase.in
About STuREET
2006: A custom brand founded by designer RITA, who majored in art. It began as an art project with the concept of "glossy sneakers suitable for the red carpet." It received widespread acclaim for incorporating elegance and luxury into its work and expressing delicate details.
2007: After being commissioned to create sneakers for Ne-Yo's costume at the MTV Awards Japan, the brand began receiving more requests from prominent people.
2008: The AIR FORCE 1 "DROP-Rubber Limited Edition" featured an unprecedented 3D liquid dripping design on the swoosh. This established the DROP design, which is representative of STuREET.
2013: New Era commissioned the creation of a custom cap, and an exhibition was held at the Hong Kong World Trade Centre.
2016: Based on the theme of "Nature" incorporating artistic elements, they created the unique "RUST" collection, the polar opposite of luxury.
2018: "AJ1 RUST" was featured in the domestic editions of "HYPEBEAST" and "WWD" and received rave reviews.
And in 2020, STuREET, a pioneer of custom sneakers in Japan, has released numerous works to the world. They are expanding the scope of their activities every day, striving to make custom sneakers more accessible to a wider audience.
Click here for company press release details
The base shoe this time, the "AIR JORDAN1 MID WHITE SHADOW", is a shoe in which the ankle part of the popular "SHADOW" colorway from the AIR JORDAN1 MID series has been changed to white. This monochrome model has been finished with an upgraded "FLOWDOWN" design that expands STuREET's signature "DROP" design throughout.
The entire shoe is painted to look like ink dripping from each part, including the Swoosh, while the color scheme makes use of the base coloring to create a unified finish. The brand sign on the sole is also built with a similar worldview. Also, while "DROP" was painted in a single color, "FLOWDOWN" uses anime-style paint that expresses shadows and light.
In producing this model, it was necessary to mix paint the same color as the body to create the appearance of ink dripping from the body, and in order to eliminate the brushstroke texture, it was also necessary to use an airbrush painting technique to reduce the thickness of the paint. The processing is carried out by a total of seven people, including designer Rita, as well as key members Kazuki and Satoru, all of whom create the products using professional techniques trained by Rita.
AJ1 MID FLOWDOWN
Retail price: 39,800 yen (tax included)
Available at: STuREET official online store ( https://customshoes.thebase.in )
Retail stores
STuREET official online store
https://customshoes.thebase.in
About STuREET
2006: A custom brand founded by designer RITA, who majored in art. It began as an art project with the concept of "glossy sneakers suitable for the red carpet." It received widespread acclaim for incorporating elegance and luxury into its work and expressing delicate details.
2007: After being commissioned to create sneakers for Ne-Yo's costume at the MTV Awards Japan, the brand began receiving more requests from prominent people.
2008: The AIR FORCE 1 "DROP-Rubber Limited Edition" featured an unprecedented 3D liquid dripping design on the swoosh. This established the DROP design, which is representative of STuREET.
2013: New Era commissioned the creation of a custom cap, and an exhibition was held at the Hong Kong World Trade Centre.
2016: Based on the theme of "Nature" incorporating artistic elements, they created the unique "RUST" collection, the polar opposite of luxury.
2018: "AJ1 RUST" was featured in the domestic editions of "HYPEBEAST" and "WWD" and received rave reviews.
And in 2020, STuREET, a pioneer of custom sneakers in Japan, has released numerous works to the world. They are expanding the scope of their activities every day, striving to make custom sneakers more accessible to a wider audience.
Click here for company press release details
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