In the ninth installment of "The Secrets of Shining Women," an interview series showcasing women who excel in various fields, including work and home, Zawa-chin, known for her makeup imitation skills, appeared.

On the day of the interview, she also met with the person in charge to discuss items to be released on November 1st as part of her first collaboration with ISETAN MiRROR. She dipped prototype brushes into her existing eyeshadow and foundation, meticulously checking every detail, including bristles, ease of use, and powder fallout. Her precise identification of areas for improvement revealed her high level of makeup technique and attention to detail.


--What are the key points of this collaboration item?

First and foremost, it's "elegance." Both the pouch and brush are designed with a premium feel in mind. At the same time, as someone who has always favored affordable cosmetics, I wanted people of my generation to also try them, so I priced them at an affordable price.

--What were the key points you focused on? The pouches come in two colors: cool (burgundy) and cute (baby pink). The elegant design is suitable for people of all ages. The size makes it easy to store your favorite makeup items, even for those who are particular about their makeup. The six brushes have been carefully designed, with attention to detail, from the bristles to the way they feel on the skin. We wanted to create unique brushes, so you're sure to find one that's unique to you. We aimed for brushes that are both unique and convenient to use. The collaboration items with Isetan Mirror will go on sale at Isetan Mirror stores and Isetan Online on November 1st. The "Zawachin Pouch" (2,500 yen) is a vanity-style pouch featuring enamel material and gold hardware. It's also functional, allowing you to compactly store a large number of cosmetics. Available in two colors: pink and burgundy. The "Zawachin Brush Set of 6" (11,000 yen) is a set of Bordeaux-colored brushes with gold hardware. The brushes, designed to be soft and shaped perfectly for applying eyeshadow, powder foundation, blush, and other makeup parts, are packed with Zawachin's attention to detail. The "Zawachin Mirror" (864 yen) will also be available. Special events will also be held to coincide with the launch, including makeup demonstrations, photo sessions, autograph sessions, and handshakes. The events will be held at Celeo Hachioji (November 8), LaLaport TOKYO-BAY (November 15), Isetan Mirror at Lumine Shinjuku (November 16), and Isetan Mirror at Lumine Kitasenju (November 29). Event content and times will vary depending on the venue. For more information, please visit the official Isetan Mirror website (www.isetanmirror.com) or the official Isetan Mirror Facebook page (www.facebook.com/isetanmirror).


[Zawachin Profile]
She has established a new field of makeup: celebrity impersonation makeup. Her repertoire exceeds 100 people, transcending age, gender, and nationality. Each new release receives widespread media coverage and generates significant buzz. Her first makeup book, "Zawachin Make Magic" (Takarajimasha), released in January of this year, was a huge hit, selling over 150,000 copies in the eight months since its release. The highly anticipated second volume, "Zawachin Make Magic 2," is scheduled for release early next year. She ranked sixth in the Nikkei Entertainment hit rankings for the first half of the year. Her official blog (Ameblo) averages one million hits per day, reaching an unprecedented 8.59 million hits. She has ranked first in the Ameblo celebrity rankings a total of eight times. Furthermore, her appearance on Jonetsu Tairiku (TBS) achieved the highest audience rating of the season, and all the programs she has appeared on have also achieved high audience ratings. She is also attracting attention as a celebrity with great numbers.
At the recently held TBS All-Star Thanksgiving 2014 Autumn, she won the right to appear in a commercial for Lotteria's "Exquisite Cheeseburger Wide" from among four candidates in a national vote, and her first commercial as herself has been airing since October 23rd.