FENDI TIMEPIECES unveiled a new watch collection at Baselworld 2014. The Crazy Carats, which combines innovative functionality with luxurious design, has been redesigned. Turning the crown at 4 o'clock changes the three types of stones adorning the dial, allowing you to choose the color that best suits your mood. In addition to the bracelet version, a special edition with a mink fur strap crafted by Fendi's fur workshop is also available in three colors. Each color is limited to 50 pieces and will be sold as part of the SS14 collection. Other updated designs include the Selleria, which features a detachable strap, and the Chameleon Diamond, which features a diamond logo on the case.

In addition, with the cooperation of the art group duo "Humans Since 1982," the exhibition space has been redesigned, and a graphic artwork using the letters "FENDI" has been created. The entire booth represents an exotic time trip through a historical space, and the latest collection is displayed among minerals embedded in the concrete walls.

Fendi began manufacturing watches in 1988. Fendi Timepieces was established in 2013 when Fendi acquired the watch manufacturer Talamac, and Domenico Oliveri serves as CEO.