Osawa Shokai Co., Ltd. will be releasing new Louis Erard products sequentially from November 20th.
Louis Erard will be releasing three new watches in the brand's signature Excellence series. These watches are named Triptych, which refers to a set of three paintings that were originally created to decorate Christian altars. The watches feature an entirely new case design and details inspired by the Vallée de Joux, where Louis Erard is based, giving them a high-quality feel befitting the brand's upper line.
Starting with this series, the first since the brand relaunch, Louis Erard will continue to respect the traditions of the Vallée de Joux, the birthplace of watchmaking, and create affordable mechanical watches that combine timeless elegance.
【Product Details】 (All prices include tax)
LE34237AA01BVA31
Product Number: LE34237AA01BVA31
Price: 198,000 yen
Case: Stainless steel (see-through back)
Case Size: 42mm
Strap: Brown calf nubuck
Movement: SW261-1 (Automatic winding, small seconds)
Release Date: Late November 2020
LE85237AA21BVA31
Product number: LE85237AA21BVA31
Price: ¥341,000
Case: Stainless steel (see-through back)
Case size: 42mm
Strap: Brown calf nubuck
Movement: SW266-1 (automatic winding regulator)
Release date: Late November 2020
LE74239AA01BVA31
Product number: LE74239AA01BVA31
Price: 478,500 yen
Case: Stainless steel (see-through back)
Case size: 43mm
Strap: Brown calfskin nubuck
Movement: SW500MPCa (automatic winding monopusher chronograph)
Release date: December 2020
[Attention to detail]
The matte silver dial has a simple, elegant '50s feel, while the fir tree-inspired hands and dial decorations are original.
The newly designed case is rounded like an old pocket watch, and the round sapphire crystal creates a modern look.
Like the hands, the crown is designed with a fir tree motif from the Vallée de Joux, where Louis Erard's workshop is located.
The rotor, engraved with the new Louis Erard logo, and the decorated movement can be seen through the glass. The strap is made of soft calf nubuck. You can also change the look by choosing from four separately available color straps.
(*1)
This refers to wood that has been certified by the Forest Stewardship Council (FSC), which was established in 1993 in response to concerns about deforestation and the resulting global warming. It is a highly environmentally friendly box made in Europe using FSC-certified wood and painted with paint that does not use organic solvents. It embodies their desire that customers who purchase Louis Erard watches also become part of creating a sustainable society.
(*1)
This refers to wood that has been managed and certified in accordance with 10 principles aimed at the sustainable use and protection of forests by the FSC (Forest Stewardship Council), which was established in 1993 in response to concerns about deforestation and the resulting global warming.
Click here for company press release details
Louis Erard will be releasing three new watches in the brand's signature Excellence series. These watches are named Triptych, which refers to a set of three paintings that were originally created to decorate Christian altars. The watches feature an entirely new case design and details inspired by the Vallée de Joux, where Louis Erard is based, giving them a high-quality feel befitting the brand's upper line.
Starting with this series, the first since the brand relaunch, Louis Erard will continue to respect the traditions of the Vallée de Joux, the birthplace of watchmaking, and create affordable mechanical watches that combine timeless elegance.
【Product Details】 (All prices include tax)
LE34237AA01BVA31Product Number: LE34237AA01BVA31
Price: 198,000 yen
Case: Stainless steel (see-through back)
Case Size: 42mm
Strap: Brown calf nubuck
Movement: SW261-1 (Automatic winding, small seconds)
Release Date: Late November 2020
LE85237AA21BVA31Product number: LE85237AA21BVA31
Price: ¥341,000
Case: Stainless steel (see-through back)
Case size: 42mm
Strap: Brown calf nubuck
Movement: SW266-1 (automatic winding regulator)
Release date: Late November 2020
LE74239AA01BVA31Product number: LE74239AA01BVA31
Price: 478,500 yen
Case: Stainless steel (see-through back)
Case size: 43mm
Strap: Brown calfskin nubuck
Movement: SW500MPCa (automatic winding monopusher chronograph)
Release date: December 2020
[Attention to detail]
The matte silver dial has a simple, elegant '50s feel, while the fir tree-inspired hands and dial decorations are original.
The newly designed case is rounded like an old pocket watch, and the round sapphire crystal creates a modern look.
Like the hands, the crown is designed with a fir tree motif from the Vallée de Joux, where Louis Erard's workshop is located.
The rotor, engraved with the new Louis Erard logo, and the decorated movement can be seen through the glass. The strap is made of soft calf nubuck. You can also change the look by choosing from four separately available color straps.
(*1)
This refers to wood that has been certified by the Forest Stewardship Council (FSC), which was established in 1993 in response to concerns about deforestation and the resulting global warming. It is a highly environmentally friendly box made in Europe using FSC-certified wood and painted with paint that does not use organic solvents. It embodies their desire that customers who purchase Louis Erard watches also become part of creating a sustainable society.
(*1)
This refers to wood that has been managed and certified in accordance with 10 principles aimed at the sustainable use and protection of forests by the FSC (Forest Stewardship Council), which was established in 1993 in response to concerns about deforestation and the resulting global warming.
Click here for company press release details
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