On November 5th, emmi, a brand developed by Mash Style Lab Co., Ltd., will begin accepting pre-orders on its official online store for a collaboration down jacket overseen by popular stylist Aya Kaneko. The jacket has been produced by NANGA, one of Japan's leading down manufacturers. Made with recycled polyester, the jacket also contributes to reducing environmental impact. It's light, warm, and reversible. It's scheduled to be available in stores from late November.
【Aya Kaneko x NANGA x emmi】
DOWN COAT / 45,000 yen
Supervised by Aya Kaneko, a highly popular stylist who works for numerous women's magazines.
Based on the theme of "I want to create a down coat that is simply light and warm and can be worn both casually and stylishly," we designed a sustainable down coat in collaboration with NANGA, one of Japan's leading down manufacturers. The form elevates any outfit just by putting it on, and it's an outerwear piece that also comes with the specs of being reversible.
A coat made from recycled polyester with a focus on warmth, lightness and a silhouette.
The front has a double closure with snap buttons and a zipper. The cuffs have arm warmers for wind protection and help keep body heat in. A versatile design that is both fashionable and casual. A collaboration tag can be seen from inside the pocket.
《Product Information》
Product Name...【Aya Kaneko×NANGA×emmi】DOWN COAT
Price...45,000 yen + tax
Color...Gray, Black
Size...Free
Release Date...Pre-orders start from Thursday, November 5th at the online store and USAGI ONLINE. Scheduled to be released in late November
[All emmi stores] https://emmi.jp/Page/shoplist.aspx
[emmi Official Online Store] https://emmi.jp/
[USAGI ONLINE] https://usagi-online.com/brand/emmi/
Stylist Kaneko Aya
A stylist who works for popular magazines such as "Oggi" and "otona MUSE", as well as numerous other women's magazines. Her specialty is feminine, sharp styling that brings out the best in simple, basic clothes, and she has gained a lot of support from many women. Her book, "Black Fashion" (Shogakukan), was released on November 27th. She is a mother of one child. Instagram (@ayaaa0707)
[NANGA]
NANGA is a Japanese sleeping bag manufacturer with many fans among outdoor enthusiasts.
Founded 77 years ago in Maibara City, Shiga Prefecture, at the foot of Mt. Ibuki, NANGA is a domestic down product manufacturer. They primarily produce sleeping bags, jackets, pants, and other mountaineering apparel. The brand name is derived from "Nanga Parbat," an 8,000-meter-high peak in the Himalayas.
[emmi]
emmi atelier offers basic yet sophisticated everyday wear for adults, based on a clear mode concept, while emmi yoga offers relaxed yoga wear incorporating fashion trends. Pairing these styles with sneakers, which have become an essential part of active women's feet, they propose styling that suits diversifying lifestyles. (http://www.emmi.jp/)
【Instagram】
@emmi…https://www.instagram.com/emmi.jp/
@emmiyoga_official…https://www.instagram.com/emmiyoga_official/
【SNEAKERS by emmi Twitter】
https://mobile.twitter.com/Sneakersbyemmi
Click here for company press release details
【Aya Kaneko x NANGA x emmi】
DOWN COAT / 45,000 yen
Supervised by Aya Kaneko, a highly popular stylist who works for numerous women's magazines.
Based on the theme of "I want to create a down coat that is simply light and warm and can be worn both casually and stylishly," we designed a sustainable down coat in collaboration with NANGA, one of Japan's leading down manufacturers. The form elevates any outfit just by putting it on, and it's an outerwear piece that also comes with the specs of being reversible.
A coat made from recycled polyester with a focus on warmth, lightness and a silhouette.
The front has a double closure with snap buttons and a zipper. The cuffs have arm warmers for wind protection and help keep body heat in. A versatile design that is both fashionable and casual. A collaboration tag can be seen from inside the pocket.
《Product Information》
Product Name...【Aya Kaneko×NANGA×emmi】DOWN COAT
Price...45,000 yen + tax
Color...Gray, Black
Size...Free
Release Date...Pre-orders start from Thursday, November 5th at the online store and USAGI ONLINE. Scheduled to be released in late November
[All emmi stores] https://emmi.jp/Page/shoplist.aspx
[emmi Official Online Store] https://emmi.jp/
[USAGI ONLINE] https://usagi-online.com/brand/emmi/
Stylist Kaneko Aya
A stylist who works for popular magazines such as "Oggi" and "otona MUSE", as well as numerous other women's magazines. Her specialty is feminine, sharp styling that brings out the best in simple, basic clothes, and she has gained a lot of support from many women. Her book, "Black Fashion" (Shogakukan), was released on November 27th. She is a mother of one child. Instagram (@ayaaa0707)
[NANGA]
NANGA is a Japanese sleeping bag manufacturer with many fans among outdoor enthusiasts.
Founded 77 years ago in Maibara City, Shiga Prefecture, at the foot of Mt. Ibuki, NANGA is a domestic down product manufacturer. They primarily produce sleeping bags, jackets, pants, and other mountaineering apparel. The brand name is derived from "Nanga Parbat," an 8,000-meter-high peak in the Himalayas.
[emmi]
emmi atelier offers basic yet sophisticated everyday wear for adults, based on a clear mode concept, while emmi yoga offers relaxed yoga wear incorporating fashion trends. Pairing these styles with sneakers, which have become an essential part of active women's feet, they propose styling that suits diversifying lifestyles. (http://www.emmi.jp/)
【Instagram】
@emmi…https://www.instagram.com/emmi.jp/
@emmiyoga_official…https://www.instagram.com/emmiyoga_official/
【SNEAKERS by emmi Twitter】
https://mobile.twitter.com/Sneakersbyemmi
Click here for company press release details
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