Naomi Watanabe dressed in Spade Flower. Kate Spade unveils holiday gift campaign.

Oct 22, 2020
https://youtu.be/RFZuuXqFzPw
Kate Spade New York, which supports women who embrace personal style and life to the fullest, will launch its holiday gift campaign on October 21st, featuring Naomi Watanabe, its 2020 global ambassador. This campaign features the unique "Spade Flower" floral pattern, which expresses the infinite possibilities of the spade through a repeating flower motif made up of four spades resembling petals. Naomi Watanabe, draped from head to toe in Spade Flower, fully conveys the charm of this beautiful pattern through a comical and emotional performance.

The "Spade Flower Collection," which utilizes the "Spade Flower" pattern, is a series that appears each season, changing materials, designs, and colors and sometimes even transcending category boundaries. The first installment, the "Spade Flower Jacquard Collection," was released in the Fall 2020 Collection. The second installment, the "Spade Flower Coated Canvas Collection," was released in the Holiday 2020 Collection, and the Casey Spade Flower Coated Canvas Medium Satchel from this collection will be featured as the campaign bag.


spade flower coated canvas collection: From left: infinite spade flower coated canvas medium camera bag 30,000 yen, casey spade flower coated canvas medium satchel 43,000 yen, rowan spade flower coated canvas medium ns tote 32,000 yen, all day spade flower coated canvas large tote 35,000 yen (all prices excluding tax)

This season's Spade Flower series is a collection made from a lightweight, easy-to-care-for material made from cotton and polyester canvas with a PVC coating, and in addition to the line-up of four handbag styles, small leather goods such as wallets, pouches, chain clutches and card holders have also been added to the collection for the first time. The handbags are available in a single shade of pink x burgundy, while the small leather goods come in two colors: a classic natural x green.

The holiday gift campaign featuring Naomi Watanabe will start on October 21st, and the "Spade Flower Coated Canvas Collection", including the campaign bag, will also be released on the same day at Kate Spade New York stores nationwide, with some exceptions.

<holiday gift campaign content>


■Singing Card
As part of the campaign, a sing-along card will be available that will allow you to send a holiday song with a message to a loved one, along with a playful performance by Watanabe Naomi.
https://katespade-singingcard.jp

■Mega-sized Spade Flower Medium Satchel
The mega-sized Casey Spade Flower Coated Canvas Medium Satchel that appeared in the campaign advertisements is now available at the Namba Parks store.
Dates: Friday, October 23rd - Tuesday, November 24th, 2020
Venue: Kate Spade New York Namba Parks Store / 2-10-70 Namba Naka, Naniwa-ku, Osaka, Namba Parks 2F


ABOUT Naomi Watanabe:
Born on October 23rd, 1987 in Ibaraki Prefecture. She made her debut in 2007 and made her big break with her dance performance for Beyoncé. As a comedian, she has been active in a wide range of fields, from variety shows to radio and stage.

ABOUT KATE SPADE NEW YORK:
Launched in 1993 with six iconic handbags, Kate Spade New York has always celebrated forward-thinking femininity. Today, we've grown into a global brand offering not only handbags that enrich your life and style, but also apparel, shoes, jewelry, eyewear, tech items, fragrance, children's clothing, and everything else that brightens your everyday life. We value thoughtful design. We believe that a sophisticated yet effortless look (and mood) is the ultimate in chic. And our modern, sophisticated color palette makes our style special. Whether you can recognize this or not is the key to creating your own unique, personal style. Because for us, enjoying fashion and enjoying life are synonymous.
Kate Spade New York is a Tapestry, Inc. brand.

Holiday Gift Campaign Special Website:
https:// https://www.katespade.jp/contents/spadeflower.html

#katespade #katespadenewyork #katespadenewyork #loveinspades
#loveinspades #singingcards



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