mame, the brand created by designer Maiko Kurokawa, will open a pop-up store, "mame 2016 AUTUMN WINTER "Alchemist" EXCLUSIVE COLLECTION," from November 9th to 15th at Center Park/The Stage #3 on the 3rd floor of the Shinjuku Isetan Main Building.

During the event, the store will feature a special display created by Kagurazaka flower shop Kojien, creating a space that uses flowers to express the world view of the 16-17 AW collection, inspired by the season's theme, "Alchemist." In addition to collection items, the store will mainly sell a total of six limited-edition items. The items available in the navy color exclusive to Isetan Mitsukoshi include a sweatshirt with embroidery on the front and both sleeves, a tight skirt made of the same sweatshirt material that can be paired with a top, a knit with an exotic ethnic pattern (*limited edition available in two colors: gray and navy), a dress with a beautiful A-line drape, an elegant dress that combines soft velour material with delicate embroidery on sheer lace, and an exclusive gown coat available only at the Isetan Shinjuku store and online store. The oversized gown coat, which expresses the season's concept with large embroidery on the back, creates a feminine, curvaceous look when worn. The burgundy material, a different material, is the same as the main visual for this season.

Customers who spend over 54,000 yen (tax included) during the event will receive a free dried flower from Kojien on a first-come, first-served basis.