niko and ..., a style editorial brand developed by Adastria Co., Ltd., whose mission is "Play fashion!", will begin selling collaboration products with KEM, an apparel brand produced by the music group Sonar Pocket, on October 16th.
KEM is a brand directed by members of Sonar Pocket, offering standard unisex items that set it apart from artist merchandise. The collaboration between niko and KEM was realized after KEM approached niko and with a desire to make KEM known to a wider range of customers. Nico and continues to collaborate with "KEM" to develop various items to raise awareness of the brand through music. This marks the fourth collaboration with "KEM," and once again, the collection is packed with Sonar Pocket's attention to detail and passion, featuring graphics and message prints designed by the members. This lineup is sure to be a must-have this season, with items like basic checked shirts, trendy tie-dye sweatshirts, and two-way MA-1 jackets. Additionally, Nico and's official YouTube channel, "Nico and Ch." (https://www.youtube.com/channel/UC0ZvFIPdq0NO9U3bUxqEz5w), features behind-the-scenes footage of Sonar Pocket wearing this season's items. Ko-dai, eyeron, and matty each talk about their commitment to this season's items. Be sure to check it out!
■Collaboration item list
・MA-1 blouson 15,180 yen (tax included)
・Tie-dye sweatshirt 7,260 yen (tax included)
・Printed check shirt 7,590 yen (tax included)
・Flower print long sleeve T-shirt 4,290 yen (tax included)
・Side-cut hoodie 8,690 yen (tax included)
・Printed sweatshirt 7,260 yen (tax included)
On sale from: Friday, October 16th
Available at: niko and ...select domestic stores, niko and ...select overseas stores (Shanghai, Taiwan, Hong Kong), official web store .st, KEM MARKET (http://www.sonapoke.jp/)
*The on sale date may vary depending on the store.
■About Sonar Pocket
A three-piece unit consisting of ko-dai (Vo.), eyeron (Vo.), and matty (DJ). With different roots in rock, hip-hop, and reggae, the three weave exquisite pop music that captivates a wide range of generations. Their life-sized, realistic love songs in particular have gained them immense support, especially among young people. In 2017, they changed record companies and have been actively working as their "second chapter."
http://www.sonapoke.jp/
@kem.tokyo
■About niko and ...
niko and ... is a "style editorial brand" that develops apparel, miscellaneous goods, furniture, and food and drink. The lineup of items is not only practical, but also has a touch of humor, encouraging customers to "encounter" unexpected surprises and discoveries that will eventually "suit" their lifestyle. With this message in mind, the brand is expanding its business to men and women in their 20s and 30s. There are 145 stores nationwide (as of the end of September 2020, including the online store).
<Official Online Store .st (dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman, and President: Michio Fukuda) is a casual fashion specialty store chain with approximately 1,400 stores in Japan and overseas, featuring over 30 group brands, including GLOBAL WORK, NICO AND, and LOWRYS FARM. With our mission of "Play fashion!", we offer each and every customer "more fun" options for their daily lives through fashion.
Click here for company press release details
KEM is a brand directed by members of Sonar Pocket, offering standard unisex items that set it apart from artist merchandise. The collaboration between niko and KEM was realized after KEM approached niko and with a desire to make KEM known to a wider range of customers. Nico and continues to collaborate with "KEM" to develop various items to raise awareness of the brand through music. This marks the fourth collaboration with "KEM," and once again, the collection is packed with Sonar Pocket's attention to detail and passion, featuring graphics and message prints designed by the members. This lineup is sure to be a must-have this season, with items like basic checked shirts, trendy tie-dye sweatshirts, and two-way MA-1 jackets. Additionally, Nico and's official YouTube channel, "Nico and Ch." (https://www.youtube.com/channel/UC0ZvFIPdq0NO9U3bUxqEz5w), features behind-the-scenes footage of Sonar Pocket wearing this season's items. Ko-dai, eyeron, and matty each talk about their commitment to this season's items. Be sure to check it out!
■Collaboration item list
・MA-1 blouson 15,180 yen (tax included)・Tie-dye sweatshirt 7,260 yen (tax included)・Printed check shirt 7,590 yen (tax included)・Flower print long sleeve T-shirt 4,290 yen (tax included)・Side-cut hoodie 8,690 yen (tax included)・Printed sweatshirt 7,260 yen (tax included)On sale from: Friday, October 16th
Available at: niko and ...select domestic stores, niko and ...select overseas stores (Shanghai, Taiwan, Hong Kong), official web store .st, KEM MARKET (http://www.sonapoke.jp/)
*The on sale date may vary depending on the store.
■About Sonar Pocket
A three-piece unit consisting of ko-dai (Vo.), eyeron (Vo.), and matty (DJ). With different roots in rock, hip-hop, and reggae, the three weave exquisite pop music that captivates a wide range of generations. Their life-sized, realistic love songs in particular have gained them immense support, especially among young people. In 2017, they changed record companies and have been actively working as their "second chapter."
■About niko and ...
niko and ... is a "style editorial brand" that develops apparel, miscellaneous goods, furniture, and food and drink. The lineup of items is not only practical, but also has a touch of humor, encouraging customers to "encounter" unexpected surprises and discoveries that will eventually "suit" their lifestyle. With this message in mind, the brand is expanding its business to men and women in their 20s and 30s. There are 145 stores nationwide (as of the end of September 2020, including the online store).
<Official Online Store .st (dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman, and President: Michio Fukuda) is a casual fashion specialty store chain with approximately 1,400 stores in Japan and overseas, featuring over 30 group brands, including GLOBAL WORK, NICO AND, and LOWRYS FARM. With our mission of "Play fashion!", we offer each and every customer "more fun" options for their daily lives through fashion.
Click here for company press release details
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