CELFORD, a women's brand developed by Mash Style Lab Co., Ltd., has begun accepting pre-orders for its winter collection on its official online store and at the e-commerce mall USAGI ONLINE. The 2020 winter collection is designed with comfort in mind, so you can stay comfortable not only when going out but also at home.
![Blouse ¥16,000+tax [Washable and easy to care for blouse]](https://prtimes.jp/i/18505/743/resize/d18505-743-407909-2.jpg "Blouse ¥16,000+tax [Washable and easy to care for blouse]")
Blouse ¥16,000+tax [Washable and easy to care for blouse]
Coat ¥32,000＋tax
Knit ￥18,000＋tax
Dress ￥27,000＋tax
![Dress ¥22,500 + tax [Made with anti-odor, anti-bacterial functional materials] /><span class=](https://prtimes.jp/i/18505/743/resize/d18505-743-932204-11.jpg "Dress ￥22,500＋tax [Functional material with anti-odor and antibacterial properties]")
Dress ¥22,500 + tax [Made with anti-odor, anti-bacterial functional materials]
![Dress ¥14,000 + tax [Made with sustainable materials that are kind to the earth]](https://prtimes.jp/i/18505/743/resize/d18505-743-519264-15.jpg "Dress ¥14,000 + tax [Made with sustainable materials that are kind to the earth]")
Dress ¥14,000 + tax [Made with sustainable materials that are kind to the earth]
![Dress ¥18,000 + tax [Washable and easy to care for dress]](https://prtimes.jp/i/18505/743/resize/d18505-743-720800-7.jpg "Dress ¥18,000 + tax [Washable and easy to care for dress]")
Dress ¥18,000 + tax [Washable and easy-care dress]
Coat ¥41,000 + tax
SEASON CONCEPT
2020 Autumn & Winter 2nd collection
“Dignity x Utility”
Now is the time for elegant, comfortable clothes that let you be yourself at any time. Envisioning a new form for CELFORD in an ever-changing scene, we pursue practicality while maintaining dignity. Gorgeous, uplifting monochrome. Sophisticated ruffle designs using asymmetry and pleats. Skin-conscious designs that show off in relaxed silhouettes. Relaxed dresses and knits designed for comfort. We bring you the 2020 Winter Collection, featuring designs and functional materials that fit modern lifestyles.
■Planning Page
・Official Online Store: https://celford.com/Page/PRE_ORDER/201002/?plan=CE201002aw02
・USAGI ONLINE: https://usagi-online.com/s/201002CFD/?link=BTOP_L_BN_01
About CELFORD
Debuted in spring 2018.
With the concept of "THE FIRST LADY," the brand offers fashion that captivates mature women with high-quality silhouettes. It offers dresses that add color to "important occasions" for all women, as well as items that can be worn elegantly and with a fashionable style. Currently, it has 21 stores, with 19 stores in Japan, 1 store in China, and 1 store in Singapore, mainly located in department stores and fashion buildings.
<Official Online Store>: https://celford.com/
<USAGI ONLINE>: https://usagi-online.com/brand/celford/
<Instagram Account>: https://www.instagram.com/celford_official/
Click here for company press release details
Blouse ¥16,000+tax [Washable and easy to care for blouse]Coat ¥32,000＋taxKnit ￥18,000＋taxDress ￥27,000＋taxDress ¥22,500 + tax [Made with anti-odor, anti-bacterial functional materials]Dress ¥14,000 + tax [Made with sustainable materials that are kind to the earth]Dress ¥18,000 + tax [Washable and easy-care dress]Coat ¥41,000 + taxSEASON CONCEPT
2020 Autumn & Winter 2nd collection
“Dignity x Utility”
Now is the time for elegant, comfortable clothes that let you be yourself at any time. Envisioning a new form for CELFORD in an ever-changing scene, we pursue practicality while maintaining dignity. Gorgeous, uplifting monochrome. Sophisticated ruffle designs using asymmetry and pleats. Skin-conscious designs that show off in relaxed silhouettes. Relaxed dresses and knits designed for comfort. We bring you the 2020 Winter Collection, featuring designs and functional materials that fit modern lifestyles.
■Planning Page
・Official Online Store: https://celford.com/Page/PRE_ORDER/201002/?plan=CE201002aw02
・USAGI ONLINE: https://usagi-online.com/s/201002CFD/?link=BTOP_L_BN_01
About CELFORD
Debuted in spring 2018.
With the concept of "THE FIRST LADY," the brand offers fashion that captivates mature women with high-quality silhouettes. It offers dresses that add color to "important occasions" for all women, as well as items that can be worn elegantly and with a fashionable style. Currently, it has 21 stores, with 19 stores in Japan, 1 store in China, and 1 store in Singapore, mainly located in department stores and fashion buildings.
<Official Online Store>: https://celford.com/
<USAGI ONLINE>: https://usagi-online.com/brand/celford/
<Instagram Account>: https://www.instagram.com/celford_official/
Click here for company press release details
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