On November 16th, LOEWE released "LOEWE 001" (50ml/¥10,300, 100ml/¥14,200), the first fragrance under the creative direction of Jonathan Anderson.

The fragrance evokes the innocent feelings and uncertain promises of a couple the morning after their first intimate night together. Available in two versions, Woman and Man, each fragrance evolves from deeply relaxing woody notes to rich musk, perfectly complementing each other.

Woman features top notes of tangerine and bergamot, a middle note of sandalwood, and a base note of jasmine and vanilla. Man features the same top and middle notes, finishing with undertones of cedar and musk.

The packaging also features botanical photography by Karl Blossfeldt, which appeared as a print in the 16SS women's collection. The film embodies the essence of Loewe, a brand founded on modern craftsmanship and pure creativity.