On June 5, 2025, ZEGNA unveiled its Spring/Summer 2027 collection at Malibu Pier in California. Presented against the backdrop of the Pacific Ocean and the expansive West Coast sky, the show was more than a seasonal runway presentation. It was a statement of ZEGNA’s enduring vision: using clothing as a vehicle for a way of life.

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At the heart of the collection was the concept of La Villeggiatura. Derived from the Italian verb villeggiare—to spend time at a country house or summer residence—the term refers to a distinctly Italian cultural tradition that flourished from the 1950s through the 1970s. Yet it is more than a vacation. It describes a temporary relocation of life itself: moving with one’s family, habits, routines, and sense of beauty to another place for a season. Not an escape, but a different way of living.

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Creating Time for Summer, Not Simply Summer Clothes

Artistic Director Alessandro Sartori reinterprets the spirit of La Villeggiatura for contemporary life.

ALESSANDRO SARTORI | Courtesy of ZEGNA
In pursuing a style suited to today’s fluid lifestyles, Sartori sought to dissolve existing categories and create new ones. The result is a summer wardrobe rooted in classic tailoring yet liberated from rigid dress codes.

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What stood out throughout the collection was its effortless elegance. Relaxed silhouettes. Jackets that naturally follow the body. Short-sleeved overshirts. Duster coats casually layered over shorts. Tailoring remains central, but it is never overstated. Instead, it exists with a sense of ease and confidence.

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Stripes as the Rhythm of Summer

The defining motif of the season is the stripe.

ZEGNA describes it as a musical staff that composes an effortless elegance. These stripes are not rigid or repetitive. They seem to move freely, less like decorative patterns and more like visual traces of summer itself.

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Striped suits paired with matching shirts create a sophisticated sense of continuity that differs from conventional color blocking. Their rhythm recalls the pace of a walk along a seaside pier or the gradual shift of afternoon light.

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Adaptability as Contemporary Luxury

Another key theme of the collection is adaptability.

Shirts with detachable collars. Blazers equipped with concealed half belts that alter the silhouette. Multifunctional double-breasted jackets carried over from previous seasons. These details are not merely functional.

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Contemporary life increasingly blurs the boundaries between work and leisure, city and nature, formality and informality. Clothing, therefore, must be capable of transformation. Rather than prescribing a finished look, ZEGNA’s vision of luxury leaves room for personal choice, allowing the wearer to adapt garments to changing circumstances and moods.

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Beginning With Fabric

For Sartori, everything begins with fabric.

The collection featured washed hemp, Oasi Lino, raw silk, silk jacquard, French velvet, bouclé towelling, and nappa leather. Yet what is most compelling is that these materials do not assert themselves immediately. Their character emerges through light, wind, and movement.

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Aquamarine tones, shades reminiscent of waves, seaweed, and ocean currents echoed the landscape of Malibu, constructing a distinctly seasonal atmosphere.

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VILLA ZEGNA: The Story Continues

Beginning the day after the show, ZEGNA opened VILLA ZEGNA, an invitation-only temporary private club at Chateau Marmont in Los Angeles.

This was not simply an after-party. It functioned as a living extension of the world envisioned by La Villeggiatura.

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Striped parasols. Conversations by the pool. Vintage newspapers. Gelato. Aperitivo. Long lunches. A radio soundtrack drifting through the background. Here, the garments shown on the runway found their natural setting.

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“Tutti a casa mia”

At the center of VILLA ZEGNA was the Italian phrase Tutti a casa mia—“Come to my home.”

A simple invitation extended to friends and family, it encapsulates a spirit of generosity and hospitality that ZEGNA reinterpreted in Los Angeles.

Culture, hospitality, style, and human connection converged within the space. VILLA ZEGNA expanded the brand’s universe beyond fashion, transforming it into an experience.

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Designing Life Beyond Clothing

What ZEGNA proposed through its Spring/Summer 2027 collection was not a new trend.

Instead, it posed a series of questions: How do we spend our summers? How do we use our time? How do we relate to others? Ultimately, how do we choose to live?

As La Villeggiatura suggests, life can contain another home and another rhythm of time. By extending this idea beyond clothing into space and experience, ZEGNA appears to be redefining what luxury means today.