To celebrate the launch of its new bag, "TULIPEA," Italian luxury brand MARNI is holding a pop-up event, "MARNI PLAYFUL BLOOM POP UP," at The Stage on the first floor of the main building of Isetan Shinjuku until October 14th. The space, filled with organic lines reminiscent of tulip petals and Marni's signature colors, is overflowing with the brand's energy for this season.

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A blooming space—Marni's sense of color embodied in "PLAYFUL BLOOM"
Stepping inside the venue is like being in a flower garden. Based on the theme of "PLAYFUL BLOOM," the entire floor is enveloped in tulip-themed decorations. Warm-toned lighting shines in, and large petal graphics appear on the floor. The soft curves of the tulip resonate with Marni's distinctive artistic composition in this space.

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"Tulipia" represents a new elegance
"Tulipia," which made its debut in the Autumn/Winter 2025 collection, features a design inspired by the shape of tulip petals. Its plump, petal-like form, combination of different materials, and light, three-dimensional structure are its defining features. Isetan Shinjuku will have all variations available, and the leather accessory collection being released at the same time will also be a highlight. A customization service is also available that combines charms and pin badges, allowing you to create your own unique style.

©MARNI

©MARNI

Three guests added a touch of glamour to the opening
On the first day, actress Haruka Kinami, Ryuya Shimegakake of Travis Japan, and actress Mai Shiraishi attended. Each wearing new Marni collections in their own style, they expressed the diverse appeal of Tulipia. Kinami commented, "I paired a jacket with an autumnal color scheme with a blue ponytail skirt. I like the combination of different materials, which is very Marni-like." Shichigosan said, "I linked the tulip-patterned pants with the bag motif. I love the balance of cuteness and strength." Shiraishi revealed her style preferences, saying, "I added fur to a relaxed pajama look. I was conscious of achieving a balance between elegance and softness."

Haruka Kinami/©MARNI

Each moment discussed on the theme of "excitement"
The "moments that made the three feel excitement" they shared were also impressive. Kinami answered, "The moment I'm having a picnic in the park," Shichigosankake answered, "When I see the lights of the fans at a live show," and Shiraishi answered, "When I find the perfect shoes for me." The way each of them searches for their own unique form of happiness beautifully aligns with the brand's "PLAYFUL BLOOM" spirit.

Shichigosankake Ryuya (Travis Japan) / ©MARNI

"Marni Autumn" Blooms at Isetan
Shiraishi commented, "There were a lot of brown-toned clothes, and I felt the textures were perfect for autumn and winter. I hope many people will come to the venue to experience it." This pop-up, which brings to life Marni's slogan of "freedom and creative elegance," is one of the most glamorous spots decorating Isetan Shinjuku this autumn.

Mai Shiraishi/©MARNI




MARNI
MARNI is an Italian luxury brand founded in 1994. Free-thinking, unconventional and clever, MARNI's designs celebrate individuality with a surprising visual language of refined graphics. The unique elegance created by MARNI is a symbol of infinite possibilities and an avant-garde lifestyle that always maintains a creative dialogue with the world of art. Its aesthetic standards are characterized by an experimental approach to materials and color, and a unique sense of style expressed in the way prints and shapes are combined.


Inquiries:
Marni Japan Client Service
0120-374-708 (Toll-free, Reception hours: Mon-Fri 10:00-19:00)