(C) 1976, 1985, 1988, 1989, 1993, 1996, 2001, 2020 SANRIO CO., LTD. Copyright: Sanrio Co., Ltd.
LeSportsac official website: https://shop.lesportsac.co.jp/ls/

LeSportsac Japan Co., Ltd. will release collaboration products with Sanrio Co., Ltd.'s characters "Hello Kitty" and "Sanrio Characters" at LeSportsac stores nationwide, the official online store, the Sanrio online shop, and some Sanrio shops from October 7, 2020.

The theme of this collaboration collection is New York, the city where LeSportsac was born. In addition to Hello Kitty, Sanrio characters such as My Melody and Cinnamoroll are also featured, and the lineup includes special items such as fun prints of Hello Kitty flying around New York City and bags featuring Hello Kitty riding a yellow cab.

In addition, in recognition of the UN and Sanrio's collaboration on the SGDs, "#HelloGlobalGoals," a sustainable series will be developed using recycled materials.

Product Overview
1. Brand name: LeSportsac
2. Collection name: Hello Kitty x LeSportsac
3. Release date: Wednesday, October 7, 2020 *However, some Sanrio stores will start releasing the products sequentially from Wednesday, October 14th
4. Sales channels:
◇LeSportsac stores nationwide
◇LeSportsac official online store https://shop.lesportsac.co.jp/ls/
◇Some Sanrio directly managed stores, Sanrio corners in department stores
Sanrio online shops (main store https://shop.sanrio.co.jp/)
*Release dates and products available at Sanrio may vary by store.
*Some products are only available at LeSportsac stores and the official online store.
5. General inquiries: LeSportsac Japan TEL 0120-141-333
[Business hours] Weekdays 10:00 - 17:00
6. Product lineup

◯Hello Kitty City
A fun design featuring popular Sanrio characters such as Hello Kitty, My Melody, Kerokerokeroppi, and Cinnamoroll flying around New York City.


From left: [Deluxe Medium Weekender] H30×W43×D23cm 23,500 yen + tax [Small Jenny] H20×W21×D6cm 15,500 yen + tax [Basic Backpack] H40×W33×D13cm 21,500 yen + tax
*13 styles in total

◯Hello Kitty Perf / Hello Kitty Perf Noir
A series of patent fabrics with ribbon-shaped punchings. Available in two colors: red and black.


Hello Kitty Perf
From left: [Bow Dome Bag] H23×W30×D9cm 18,000 yen + tax [Dome Cosmetic] H12×W20×D7cm 5,000 yen + tax [Bow Daniela Bag] H18×W21×D8cm 11,000 yen + tax *7 styles in total


Hello Kitty Perf Noir
From left: [Classic Mini Hobo] H13×W18×D7cm 8,000 yen + tax [Bow Magazine Tote] H35×W32×D10cm 11,000 yen + tax *7 styles available

◯Black SDGs Hello Kitty
A sustainable series made from earth-friendly recycled materials, in respect of "#HelloGlobalGoals," a collaboration between the United Nations and Sanrio on the SDGs, which was launched in 2019. The fabric used in this collection is made from materials recycled from PET bottles.


From left: [Re-HK Cosmetic Clutch] H15×W20×D6cm 4,800 yen + tax [Re-HK Mini Backpack] H26×W20×D10cm 19,000 yen + tax [Re-HK Queen Bag] H19×W27×D5cm 11,000 yen + tax [Re-HK Magazine Tote] H35×W32×D10cm 11,000 yen + tax *Available in 4 styles

◯Special Item
The lineup also includes a mini bag inspired by the taxis seen on the streets of New York, and two types of pouches featuring popular Sanrio characters such as Hello Kitty, Pompompurin, and Cinnamoroll.


【NYC Taxi Bag】H12×W27×D4cm 11,000 yen + tax


【Medium Sloane Cosmetics】H14×W18×D8cm 4,800 yen + tax each






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