A special fair for Ira Cola, Japan's leading craft cola manufacturer, will be held at Ginza Loft

Event Date:2020.10.01-11.04
Sep 28, 2020

Starting October 1, 2020, Ginza Loft will be collaborating with "Ira Cola," Japan's leading craft cola specialty manufacturer, to host the "Ira Cola Special Fair." Craft cola is characterized by its elegant sweetness, achieved through a blend of spices and citrus fruits. With the recent rise in health consciousness, it has become increasingly popular as a healthy drink among people of all ages.

Ira Cola is a healthy craft cola derived from traditional Chinese medicine. It is handcrafted using real cola nuts and over 15 types of spices and citrus fruits, based on an original recipe dating back over 100 years. Enjoy it the basic way, mixed with sliced lemon and carbonated water. In addition, you can enjoy it in a variety of ways, such as pairing it with whiskey or beer, or topping it on ice cream or yogurt. At this special fair, we will be selling the extremely popular Ira Cola, as well as offering original menu items such as burgers made with Ira Cola. :
IYOSHI CRAFT COLASpecial Fair@Ginza LoftOutline
Period: Thursday, October 1st to Wednesday, November 4th, 2020
Sales area: Special venue in the Cafe & Food section on the 1st floor and Loft Food Lab

◇Examples of products on sale: *Prices include tax
●IYOSHI CRAFT COLA(240ml)"・・・・・540yen※Limited quantity
"Magic syrup" mixed with carbonated water in the optimal ratio, with additional spices added. Enjoy it straight from the bottle.


● "Magic Syrup S (100ml)" ... 1,200 yen Photo 2. Craft cola syrup made using real cola nuts. A trial size that serves about two people.


Example of original menu: *Prices do not include tax *Ends while stocks last
"Ira Cola"・・・500yen
Freshly made draft cola made on the spot with syrup and carbonated water. The aroma of domestic lemon slices matches perfectly.

"Ira Cola Pulled Pork Burger"・・・・580yen
A tender pulled pork burger made with Ira Cola and brimming with gravy. The bun is made with bread from "GARDEN HOUSE CRAFTS", which is made with carefully selected wheat and homemade yeast.
Ira Cola is also used in the barbecue sauce and pickles, giving it a spicy yet fruity flavor.

"Ira Cola Meat Melt Sandwich"・・・・780 yen
A hearty hot sandwich combining meat sauce, mashed potatoes, and mozzarella cheese.
Iryo Cola is used as a secret ingredient, giving it a rich flavor.




<What is Iryo Cola>
A fresh craft cola based on a recipe from 100 years ago. Ira Cola's cola is handcrafted in Tokyo's Shimo-Ochiai, a cola factory renovated from the traditional Japanese herbal medicine workshop of Ito Ryotaro, grandfather of Ira Cola's founder, Kobayashi Kobayashi. Originally, the cola is made with repaired equipment, including grinders. Starting with a mobile vendor at the Aoyama Farmers Market in 2018, Ira Cola opened its flagship store, "Ira Cola Main Store Shimo-Ochiai," in February 2020, right next to the factory, where customers can enjoy freshly brewed cola. This location reflects Ira Cola's commitment to "manufacturing with a personal touch."



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