For 2020, Viva Glam will feature globally acclaimed singer and performer Rosalía as its spokesperson! Viva Glam Lipstick will create a more beautiful and better world! We're pleased to announce the release of "Viva Glam 26," featuring this global icon.

Celebrating its 26th anniversary, Viva Glam Lipstick is available in a limited-edition, fiery orange-red color. Influenced by flamenco urbanism, electronic beats, and a feminist spirit, 27-year-old Barcelona native Rosalía embodies passion, courage, and originality, inspiring us and her fans worldwide. "It's an honor to be the face of Viva Glam 26 and, more importantly, to support the cause that Viva Glam is creating," Rosalía said of being the latest M.A.C. spokesperson for Viva Glam. "This vibrant, ebullient red perfectly captures Rosalía's incredible charisma, energy and strength," says Director of Makeup Artistry Baltasar González-Pinel.
"With roots in flamenco and a blend of genres and emotions, Rosalía's artistry is characterized by risk-taking, generosity, and pure brilliance."


Since its founding in 1994, M·A·C Viva Glam has donated more than $500 million worldwide, and counting. 100% of proceeds from sales of M·A·C Viva Glam Lipstick are donated to organizations that support a healthy, secure future and equal rights for all, including LGBTQ+ people, through the M·A·C Viva Glam Foundation. Get your hands on a lipstick with 100% of the proceeds donated.

Lipstick
Viva Glam 26 (Bright Orange Red/Matte)
3,000 yen (excluding tax)
Released for a limited time on Thursday, September 24, 2020 (released on the same day at the M.A.C official online store)





Viva Glam is easy to apply to Asian skin and has excellent color payoff, so you can enjoy a variety of red lip looks depending on how you apply it. We will introduce four HOW TO patterns for the must-have red lipstick for fall and winter using "26". We hope you will find the design that is perfect for you.

The perfect lip for a classic, all-in-one look


The key is to line your lips with a lip liner to create clean, crisp corners
The matte texture gives an elegant finish

Gradient lips are great for casual wear or when you want to maintain a cute look


Apply a thin layer of lipstick all over your lips, then dab the color on just the inside
The high pigmentation and long-lasting properties mean that the red color remains even after smudging.

Add a glitter gloss for a feminine, glossy look.



This season's trend is to incorporate glitter and glossy shine like accessories.
Fine glitter adds an accent for a more modern look.

Dazzle Glass Get Rich Quick Base price: 2,600 yen

When you want to stand out in style, turn on a gold lip



The metallic shine, which is different from gloss, is the key
Express your individuality subtly with the stylish gold color

Lipstick Spoiled Fabulous Base price 3,000 yen

M·A·C Japan Official Online Shop https://www.maccosmetics.jp/
M·A·C Japan Official Instagram https://www.instagram.com/maccosmeticsjapan/
M·A·C Japan Official YouTube https://www.youtube.com/user/MACcosmeticsJP



Click here for company press release details