SLY, a fashion brand developed by Baroque Japan Limited, will be releasing collaboration items with sports brand Puma Japan Co., Ltd. starting September 11, 2020.
This third collaboration, the Fall/Winter 2020 season, features a lineup focused on environmentally friendly materials. Fabrics are OEKO-TEX® STANDARD 100 certified and Bluesign certified, and natural leather is tanned by an LWG-certified tanner.
In addition, the collection features items featuring Misa Kono, a versatile visual director and graphic artist. This dream collaboration, which brings Kono's unique worldview to life in clothing, is a must-see.
In addition, from September 26th, the VISUAL image for this collection will appear on the billboard at The SHEL'TTER TOKYO Omotesando Harajuku store. When you scan the QR code on the billboard, a special feature will be prepared in which a giant PUMA x SLY AR logo will be displayed.
QR codes are available not only at The SHEL'TTER TOKYO Omotesando Harajuku store, but also at all SLY stores. Even if there is no SLY store nearby, you can enjoy the same experience by accessing the URL below.
https://webar.pro/pumaxsly20AW
*The above URL will be available from September 26th.
Take some photogenic pictures and post them on social media!
【 PUMA x SLY Products 】
＜PUMA x SLY creation with MIDORI KAWANO＞
030DAA01-0010
PUMA x SLY LONG SLEEVE T-SHIRT
COLOR: PURPLE, GRAY
SIZE: FREE
5,990 yen + tax
This casual, cropped long-sleeved T-shirt is an item that will give you a stylish look. The logo on the sleeve is printed with a reflective effect. We recommend styling it with high-waisted bottoms.
*Made from OEKO-TEX(R) STANDARD 100 certified fabric.
＜PUMA x SLY creation with MIDORI KAWANO＞
030DAA01-0030
PUMA x SLY 2WAY SWEAT TOPS
COLOR: BLACK, GRAY
SIZE: FREE
7,990 yen + tax
An oversized sweatshirt top that covers the buttocks. As it can be worn either front or back, it can be worn as a photo sweatshirt or a sweatshirt jacket, expanding the range of your coordination options with just one piece.
*Made with OEKO-TEX(R) STANDARD 100 certified fabric.
030DAA01-0020
PUMA x SLY SAP SHEER TOPS
COLOR: MULTI PINK, MULTI PURPLE
SIZE: 1, 2
5,990 yen + tax
A sheer top with a striking all-over pattern based on tree sap. Made with a sheer tulle material that is stretchy and stress-free to wear. It can be worn as a top with an inner layer underneath, or you can wear it as an inner layer and have it peek out from the collar.
*Made with OEKO-TEX(R) STANDARD 100 certified fabric.
030DAA01-0050
PUMA x SLY ASYMMETRY FLARE SKIRT
COLOR: PURPLE, BLACK
SIZE: 1, 2
7,990 yen + tax
A long skirt with an eye-catching, asymmetrical design that adds movement. Pair it with long boots for a feminine look, or pair it with sneakers for a casual look.
*Made with OEKO-TEX(R) STANDARD 100 certified fabric.
030DAA01-0060
PUMA x SLY REVERSIBLE BOA BOMBER JACKET
COLOR: KHAKI, BLACK
SIZE: FREE
16,990 yen + tax
Based on the shape of an oversized bomber MA-1, this reversible outerwear has polyester twill on one side and boa on the other. Outerwear can often be monotonous, but you can mix and match it to suit your outfit of the day.
*Made from OEKO-TEX(R) STANDARD 100 certified fabric.
■OEKO-TEX(R) STANDARD 100 (OEKO-TEX(R) Standard 100)
is the world's highest standard of safety product certification, covering more than 350 types of hazardous substances.
030DAA01-0040
PUMA x SLY SIDE SNAP NYLON PANTS
COLOR: KHAKI, BLACK
SIZE: 1, 2
8,990 yen + tax
A key feature of these pants is their design, which allows you to adjust the width of the pants by undoing the snaps on the side. The back of the waist is elastic, making for a stress-free fit.
*Uses Bluesign-certified fabric.
■Bluesign
Bluesign is a certification given to products that have come through a sustainable supply chain in the textile industry, taking into account the environment, labor, and consumers. It is managed by Swiss-based bluesign technology.
030DAA01-0070
PUMA x SLY BOA HAT
COLOR: BEIGE, BLACK
SIZE: FREE
4,990 yen + tax
A bucket hat made entirely of boa material that is on trend this season. Simply add it to your outfit to create an autumnal feel.
030DAA01-0080
PUMA x SLY PULSAR WEDGE
COLOR: BLACK
SIZE: 23.0, 24.0, 25.0 cm
12,000 yen + tax
A PULSAR model that expresses PUMA's interpretation of a fashion sneaker. It features a combination of an impressive wedge sole and an upper that has been redesigned based on running shoe design. A pair of shoes that combines high-tech design elements with a glamorous silhouette.
The PULSAR has been finished in an all-black colorway exclusive to SLY, making it easy to wear everyday. A variety of upper materials, including grained leather, nubuck, and reflectors, are combined to create a rich texture. The shoe box is made from recycled paper. *Part of the shoe uses LWG-certified natural leather. About LWG (Leather Working Group) An organization that monitors the environment of leather manufacturing factories that minimize the burden on the environment. [translate] ...
【 About PUMA 】
PUMA is a leading sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. For over 70 years, PUMA has been dedicated to accelerating the development of sport and culture, including developing products for athletes who strive to be the fastest. Currently, PUMA offers performance and lifestyle products inspired by sports in categories such as football, running & training, basketball, golf, and motorsports. Through collaborations with renowned designers and brands, PUMA is committed to spreading the power of sport to fashion and street culture. The PUMA Group, which owns the PUMA, Cobra Golf, and Stichd brands, is headquartered in Herzogenaurach, Germany. The company operates in over 120 countries and employs more than 13,000 people worldwide. For more information, visit https://jp.puma.com.
【About "Midori Kawano"】
Midori Kawano
Visual director/graphic artist.
Graduated from Tama Art University, majoring in product design. Strongly attracted to the cosmic perspective that permeates music and art, she creates graphics, videos, products and more. Her diverse activities include "RGB_Light," a lighting product that creates colorful shadows, as well as advertising art direction for the Laforet Museum "PHENOMENON: RGB" exhibition and Laforet Harajuku, the collection of works "GASBOOK 34 MIDORI KAWANO," and the cover art for WWD.
https://www.md-k.net/
【 About "webAR" 】
"webAR" is a service provided by KAKUCHO Corporation. It eliminates the need for smartphone app development, which was a significant cost when using AR. By sharing a URL, it is possible to easily check the image of a life-size product in a variety of locations, such as manufacturing and development, using a web browser. It is used by a variety of companies, regardless of size, from development sites to as a sales support tool.
https://webar.pro/
【Stores carrying our products, ONLINE STORE】
>>Stores
■SLY Direct Store
■The SHEL'TTER TOKYO Tokyu Plaza Omotesando Harajuku Store
■PUMA Store Harajuku, Osaka Store
*Sales are scheduled to begin on September 18th at the above stores.
*Release dates may vary depending on the store.
*Only some items will be on sale at PUMA Store Harajuku and Osaka.
>>ONLINE STORE
■SHEL'TTER WEB STORE, PUMA official online store, ZOZOTOWN, etc.
SHEL'TTER WEB STORE product page
https://www.ec-store.net/campaign/sly/event/200911puma/index.html
*Pre-orders start from Friday, September 11th.
*Only some items will be available on the PUMA official online store.
【 “SLY” BRAND CONCEPT 】
An urban style based on "Casual," "Girly," and "Mode," filled with attention to detail and always with a feminine touch. A collection that mixes a variety of elements and embodies the spirit of the times.
SLY HP https://sly.jp/
SLY WEB STORE https://www.ec-store.net/category/SLY
SLY Instagram ＠sly_official
SLY APP https://yapp.li/go/sly
Click here for company press release details
This third collaboration, the Fall/Winter 2020 season, features a lineup focused on environmentally friendly materials. Fabrics are OEKO-TEX® STANDARD 100 certified and Bluesign certified, and natural leather is tanned by an LWG-certified tanner.
In addition, the collection features items featuring Misa Kono, a versatile visual director and graphic artist. This dream collaboration, which brings Kono's unique worldview to life in clothing, is a must-see.
In addition, from September 26th, the VISUAL image for this collection will appear on the billboard at The SHEL'TTER TOKYO Omotesando Harajuku store. When you scan the QR code on the billboard, a special feature will be prepared in which a giant PUMA x SLY AR logo will be displayed.
QR codes are available not only at The SHEL'TTER TOKYO Omotesando Harajuku store, but also at all SLY stores. Even if there is no SLY store nearby, you can enjoy the same experience by accessing the URL below.
https://webar.pro/pumaxsly20AW
*The above URL will be available from September 26th.
Take some photogenic pictures and post them on social media!
【 PUMA x SLY Products 】
＜PUMA x SLY creation with MIDORI KAWANO＞
030DAA01-0010
PUMA x SLY LONG SLEEVE T-SHIRT
COLOR: PURPLE, GRAY
SIZE: FREE
5,990 yen + tax
This casual, cropped long-sleeved T-shirt is an item that will give you a stylish look. The logo on the sleeve is printed with a reflective effect. We recommend styling it with high-waisted bottoms.
*Made from OEKO-TEX(R) STANDARD 100 certified fabric.
＜PUMA x SLY creation with MIDORI KAWANO＞
030DAA01-0030
PUMA x SLY 2WAY SWEAT TOPS
COLOR: BLACK, GRAY
SIZE: FREE
7,990 yen + tax
An oversized sweatshirt top that covers the buttocks. As it can be worn either front or back, it can be worn as a photo sweatshirt or a sweatshirt jacket, expanding the range of your coordination options with just one piece.
*Made with OEKO-TEX(R) STANDARD 100 certified fabric.
030DAA01-0020
PUMA x SLY SAP SHEER TOPS
COLOR: MULTI PINK, MULTI PURPLE
SIZE: 1, 2
5,990 yen + tax
A sheer top with a striking all-over pattern based on tree sap. Made with a sheer tulle material that is stretchy and stress-free to wear. It can be worn as a top with an inner layer underneath, or you can wear it as an inner layer and have it peek out from the collar.
*Made with OEKO-TEX(R) STANDARD 100 certified fabric.
030DAA01-0050
PUMA x SLY ASYMMETRY FLARE SKIRT
COLOR: PURPLE, BLACK
SIZE: 1, 2
7,990 yen + tax
A long skirt with an eye-catching, asymmetrical design that adds movement. Pair it with long boots for a feminine look, or pair it with sneakers for a casual look.
*Made with OEKO-TEX(R) STANDARD 100 certified fabric.
030DAA01-0060
PUMA x SLY REVERSIBLE BOA BOMBER JACKET
COLOR: KHAKI, BLACK
SIZE: FREE
16,990 yen + tax
Based on the shape of an oversized bomber MA-1, this reversible outerwear has polyester twill on one side and boa on the other. Outerwear can often be monotonous, but you can mix and match it to suit your outfit of the day.
*Made from OEKO-TEX(R) STANDARD 100 certified fabric.
■OEKO-TEX(R) STANDARD 100 (OEKO-TEX(R) Standard 100)
is the world's highest standard of safety product certification, covering more than 350 types of hazardous substances.
030DAA01-0040
PUMA x SLY SIDE SNAP NYLON PANTS
COLOR: KHAKI, BLACK
SIZE: 1, 2
8,990 yen + tax
A key feature of these pants is their design, which allows you to adjust the width of the pants by undoing the snaps on the side. The back of the waist is elastic, making for a stress-free fit.
*Uses Bluesign-certified fabric.
■Bluesign
Bluesign is a certification given to products that have come through a sustainable supply chain in the textile industry, taking into account the environment, labor, and consumers. It is managed by Swiss-based bluesign technology.
030DAA01-0070
PUMA x SLY BOA HAT
COLOR: BEIGE, BLACK
SIZE: FREE
4,990 yen + tax
A bucket hat made entirely of boa material that is on trend this season. Simply add it to your outfit to create an autumnal feel.
030DAA01-0080
PUMA x SLY PULSAR WEDGE
COLOR: BLACK
SIZE: 23.0, 24.0, 25.0 cm
12,000 yen + tax
A PULSAR model that expresses PUMA's interpretation of a fashion sneaker. It features a combination of an impressive wedge sole and an upper that has been redesigned based on running shoe design. A pair of shoes that combines high-tech design elements with a glamorous silhouette.
The PULSAR has been finished in an all-black colorway exclusive to SLY, making it easy to wear everyday. A variety of upper materials, including grained leather, nubuck, and reflectors, are combined to create a rich texture. The shoe box is made from recycled paper. *Part of the shoe uses LWG-certified natural leather. About LWG (Leather Working Group) An organization that monitors the environment of leather manufacturing factories that minimize the burden on the environment. [translate] ...
【 About PUMA 】
PUMA is a leading sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. For over 70 years, PUMA has been dedicated to accelerating the development of sport and culture, including developing products for athletes who strive to be the fastest. Currently, PUMA offers performance and lifestyle products inspired by sports in categories such as football, running & training, basketball, golf, and motorsports. Through collaborations with renowned designers and brands, PUMA is committed to spreading the power of sport to fashion and street culture. The PUMA Group, which owns the PUMA, Cobra Golf, and Stichd brands, is headquartered in Herzogenaurach, Germany. The company operates in over 120 countries and employs more than 13,000 people worldwide. For more information, visit https://jp.puma.com.
【About "Midori Kawano"】
Midori Kawano
Visual director/graphic artist.
Graduated from Tama Art University, majoring in product design. Strongly attracted to the cosmic perspective that permeates music and art, she creates graphics, videos, products and more. Her diverse activities include "RGB_Light," a lighting product that creates colorful shadows, as well as advertising art direction for the Laforet Museum "PHENOMENON: RGB" exhibition and Laforet Harajuku, the collection of works "GASBOOK 34 MIDORI KAWANO," and the cover art for WWD.
https://www.md-k.net/
【 About "webAR" 】
"webAR" is a service provided by KAKUCHO Corporation. It eliminates the need for smartphone app development, which was a significant cost when using AR. By sharing a URL, it is possible to easily check the image of a life-size product in a variety of locations, such as manufacturing and development, using a web browser. It is used by a variety of companies, regardless of size, from development sites to as a sales support tool.
https://webar.pro/
【Stores carrying our products, ONLINE STORE】
>>Stores
■SLY Direct Store
■The SHEL'TTER TOKYO Tokyu Plaza Omotesando Harajuku Store
■PUMA Store Harajuku, Osaka Store
*Sales are scheduled to begin on September 18th at the above stores.
*Release dates may vary depending on the store.
*Only some items will be on sale at PUMA Store Harajuku and Osaka.
>>ONLINE STORE
■SHEL'TTER WEB STORE, PUMA official online store, ZOZOTOWN, etc.
SHEL'TTER WEB STORE product page
https://www.ec-store.net/campaign/sly/event/200911puma/index.html
*Pre-orders start from Friday, September 11th.
*Only some items will be available on the PUMA official online store.
【 “SLY” BRAND CONCEPT 】
An urban style based on "Casual," "Girly," and "Mode," filled with attention to detail and always with a feminine touch. A collection that mixes a variety of elements and embodies the spirit of the times.
SLY HP https://sly.jp/
SLY WEB STORE https://www.ec-store.net/category/SLY
SLY Instagram ＠sly_official
SLY APP https://yapp.li/go/sly
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
