Chloe will pre-release its new fragrance, "Chloe Fleur de Parfum" (30ml/¥8,500, 50ml/¥11,500, 75ml/¥14,000) in select stores on July 6th.

This luxurious fragrance is made entirely from the stamens, the softest and most essential part of flowers. The base is extracted from rose stamens, revealing a slightly tangy scent reminiscent of raspberry, creating a fruity tone never before seen in Chloe Rose. Verbena adds a fresh, refreshing note, highlighting the delicate and luxurious rose. The milky almond scent emanating from the cherry blossom stamens rounds out the fragrance with its rich sweetness.

The bottle retains the distinctive design that has been loved by many women since its release, with geometric stripes, a silver metal tag, a smooth oval cap, and delicately pleated glass. The bottle neck is adorned with a ribbon in the same color as the fragrance: ivory beige with a hint of pink.

In addition, actress and model Dree Hemingway has been chosen to star in the advertising campaign, photographed by Inez & Vinoodh. Dree Hemingway stands natural with her hair down in the beautiful black-and-white photograph.

Following an advance release, the fragrance is scheduled to be released to the general public on July 20th.