Global model Rina Fukushi has been appointed to the first key visual
 UGG®, a global lifestyle brand based in Southern California, is launching the "FEEL Campaign" to commemorate the release of the Classic Ultra Mini boot, a new addition to the Fall/Winter 2020 Women's Classic Collection.

The original silhouette of the Luxuriously soft and comfortable UGG® Classic boot is a timeless design. The Classic Ultra Mini has been born, updating this iconic boot into an ultra-mini length that complements any style. The sheepskin lining, soft and luxurious UGG plush™ insole, and Treadlite by UGG™ outsole provide lightweight cushioning and enhanced grip for a comfortable fit. The pull tab at the back makes it easy to put on and take off. The shoes are also water-repellent and stain-resistant, making them extremely functional! In addition to sheepskin uppers, leather and leopard-print cowhair are also available in a wide variety of styles.


The “FEEL campaign“ will express the various “FEEL“ experiences that come with wearing UGG”, such as the warm touch and comfortable fit of COZY, which is the DNA of the UGG” brand, and the uplifting feeling that comes from its iconic appeal.

The first campaign features globally active model Rina Fukushi. She made a stunning debut at Paris Fashion Week as a 17-year-old Japanese high school student model and has walked in the shows of numerous top fashion houses. She exudes presence with her strong, determined gaze and exotic beauty, and is expanding her field of activity as a next-generation icon. Her attitude of "not being bound by conventional lifestyles and constantly walking new paths and taking on new challenges" seemed to fit the UGG® brand perfectly, leading to her selection. She was photographed not only for the Classic Ultra Mini boots, but also for the key visuals of the new zip-up version of UGG®'s classic CA805 sneakers, showcasing their active style and comfortable fit.

Along with the campaign visuals, a short animation was produced to clearly convey the feeling of wearing UGG® and the features of the products. Rina Fukushi also appears in the animation. The animation will be available on the UGG® official website and social media (Twitter, Instagram, Facebook, YouTube, etc.) and on in-store signage at select stores (UGG® Ginza, Osaka, Kobe, Sapporo, Yokohama Takashimaya, Omotesando Hills Store) from September 9th onwards.
*YouTube link: https://youtu.be/2JnkUIU1szY


In addition, as part of the "FEEL campaign", a "#FEELUGG" Instagram giveaway campaign will be held from October 7th. By using an AR filter that can be downloaded from the official UGG(R) JAPAN Instagram profile, and posting "your best FEEL photo" with UGG(R) products using the #FEELUGG hashtag, you will have a chance to win a special Christmas gift from UGG(R)! More details will be announced on the official UGG(R) JAPAN Instagram profile from the end of September to early October, so please look forward to it.

This product can be purchased at UGG(R) directly managed stores nationwide, the UGG(R) official website (https://bit.ly/3m1ZtwI), and authorized retailers.
*Store locations vary depending on the item, so for details, please contact us at the toll-free number 0120-710-844.

About UGG(R)
Founded in 1978 by a surfer on the coast of California, UGG(R) is a global lifestyle brand known for its iconic classic boots. Becoming a favorite of Hollywood celebrities and fashion editors, the brand eventually spread worldwide. Since then, UGG(R) has designed and sold footwear, apparel, fashion accessories, and homewear, all while maintaining an uncompromising commitment to quality and craftsmanship. Partnering with leading retailers around the world, UGG® operates more than 130 concept and outlet stores in major cities around the world, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, generating annual sales of over $1 billion. For more information, visit www.ugg.com/jp/ @UGGJAPAN #FEELUGG #UGGBoots.



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