We will be holding a pop-up event for Theory at Center Park/The Stage #2 on the 2nd floor of the Isetan Shinjuku Main Building. Based on the theme of "Transition," we will offer items for every occasion of a new lifestyle, from day to night, business to personal life, and even moments that are neither. In addition to the brand's signature jacket styling, we will also be introducing comfortable jersey items for the COVID-19 era, available at Isetan Shinjuku before anywhere else.

As the COVID-19 pandemic continues to rage, people's lifestyles and values have diversified, resulting in major changes in the way we spend our days. We have planned this event by examining how events around the world over the past few months have changed society and examining how Theory can engage with society and contribute to people through clothing.

Items for every occasion in your new lifestyle

Introducing five items from the Dry Jersey Series, available exclusively at Isetan Shinjuku. We've created a new cardboard knit that takes advantage of the elegant texture of triacetate, the synthetic fiber closest to silk.


Pullover 28,600 yen

A crew neck, long-sleeved pullover. It has a cropped length that falls at the back and raglan sleeves. In addition, four other styles will be available exclusively at the Isetan Shinjuku store: a skirt (below-knee pencil skirt, ¥26,400), a hoodie (oversized zip-up hoodie, ¥35,200), pants (leggings pants with a center seam change at the front and back, ¥31,900), and a dress (raglan sleeve A-line dress, ¥39,600).


*All prices include tax.



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