SUPER LOVERS, a fashion brand being rebranded by Scramble Inc., has collaborated with #FR2Ume, a new pink-themed shop from #FR2, a Tokyo brand created by Seeno Inc. that has enjoyed explosive popularity, especially on social media, since its founding in 2014. Items from the collaboration collection will be available on the #FR2Ume official web store from midnight on August 29, 2020, and will also be available in #FR2Ume stores from mid to late September.
#FR2Ume Official Online Store: https://ceno.jp/FR2UME/topics/SUPERLOVERS_FR2UME_200828
■SUPER LOVERS x #FR2Ume Collaboration
This collaboration features an original character featuring LOVERS HOUSE's signature panda character "Merry" with #FR2's brand icon, bunny ears, as well as an original logo combining the SUPER LOVERS heart logo with #FR2Ume's signature folding fan design. The lineup ranges from classic items with designs reminiscent of the 90s, such as T-shirts and hoodies, printed with graphics that can only be found here, to trendy items such as cycling pants, which have become a popular fashion item among fashionistas worldwide due to the bicycle boom caused by the COVID-19 pandemic. This collection is a collaboration between the 90s and the Harajuku culture of the Reiwa era.
【About “SUPER LOVERS”】
Founding designer Yasuharu Tanaka was influenced by 80s culture and started the brand in 1988. Throughout the 2000s, it led the Harajuku street fashion scene and has had a major impact on the world as one of Japan's top brands. In 2019, to express our gratitude and appreciation to the many people who have loved and supported ”SUPER LOVERS” up until now, the brand has relaunched as a donation-based brand based on the concept of "Bringing unprecedented love to the world."
Instagram:superloverstokyo
EC: https://superlovers.thebase.in/
【About “＃FR2”】
Founded in 2014 by rabbit photographer #FR2. In addition to his work as a photographer, he also develops apparel and accessories based on the concept of "clothes that photographers would wear."
Instagram:fxxkingrabbits
OFFICIAL WEB STORE:https://ceno.jp/FR2/
■#FR2Ume
Address: Harajuku V1 Building 1F, 4-29-7 Jingumae, Shibuya-ku, Tokyo
Business Hours: 11:00-20:00 Phone Number: 03-6455-5422
Instagram: fr2ume
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