CREEZAN's first pop-up store opens at Isetan Shinjuku! The lineup includes the white "JETTER" series

Event Date:2020.09.02-09.15
Aug 31, 2020
Originating from Toyooka, Japan's number one bag-producing region! Factory brand "CREEZAN," which brings together the skills of bag artisans, will be making its first pop-up store appearance at Isetan Shinjuku Main Store from September 2nd to September 15th. Ahead of the September 26th release, the store will be selling three new models of "JETTER," a custom order event for the popular SOFT TOTE model, and the "CICOGNA" tote bag, which was designed to support Toyooka City's efforts to reintroduce storks into the wild.
... The flagship "JETTER" series, which was completely redesigned this spring using premium Italian shrink leather, will be available in a single collection. Three new designs will also be available ahead of their September 26th release. We will also be holding a custom order event for the popular "JETTER" model, the SOFT TOTE.

The "JETTER" series embodies the passion and craftsmanship of Japanese leather artisans and bag makers, and all items are crafted in white shrink leather, with a theme of "travel." The new series features Italian leather with an even more striking pure white, embodying the original "Deep White" concept, which Japanese tanneries could not achieve. The design has also been improved to reflect customer feedback, making it even more user-friendly.

The three new designs feature a double-face design that allows you to enjoy two different looks on the front and back. These will be available for pre-order at this pop-up store. At the custom order event for the SOFT TOTE, you can customize your favorite color and handle length. Furthermore, as part of our SDGs initiatives, we are also launching the "CICOGNA" tote bag, which was designed to support Toyooka City's efforts to reintroduce storks into the wild. A portion of the sales proceeds will be donated to Toyooka City to support this effort.

Please come see the ever-evolving CREEZAN in store. Details of the products we carry are as follows:
SOFT TOTESOFT TOTE
"CREEZAN" Pop-up Store Overview

■Store Information: Isetan Shinjuku Main Store Men's Building B1F = Bags
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL. 03-3352-1111 (Main)
■Period: Wednesday, September 2nd - Tuesday, September 15th, 2020
■Items on sale:
・ CREEZAN flagship series "JETTER" *Custom order event for SOFT TOTE
・Pre-sale of 3 new "JETTER" bags
・"CICOGNA"

Product Lineup

[The Entire Lineup of the Flagship Series "JETTER"]


CREEZAN's flagship series, which embodies the passion and skills of Japanese leather artisans and bag makers and offers items themed around "travel," will be available all in one place.

"JETTER" underwent a complete renewal of its materials and design in April. Over the past five years, we have gathered feedback from customers, such as "I wish the pockets were a little deeper," "I wish it could fit a long wallet," and "It would be more secure if there was a zipper here," and have reflected this in our products, reflecting the mission of a factory brand to improve usability. The main feature of the series, the shrink leather, has also evolved. Instead of domestically produced leather, we now use high-quality Italian shrunk leather. While the leather has always been of high quality, we have pursued our original concept of pure white and achieved a "Deep White" that Japanese tanneries have been unable to produce.

Each item features the soft, high-quality shrunk leather that is characteristic of "JETTER" and luxurious metal parts, highlighting its individuality. The leather surface is highly water-repellent, making it durable and resistant to rain and dirt.


Item/Price (all prices excluding tax):
・ Carry bag 180,000 yen
・ Large tote 74,000 yen
・ Briefcase 76,000 yen
・ Backpack 59,000 yen
・ Bum bag 34,000 yen
・ Body bag 37,000 yen
・ Mini briefcase 32,000 yen etc.


We are holding a custom order event for the popular "SOFT TOTE" model from "JETTER"!
The SOFT TOTE features thin handles that are easy for women to use and a soft, bag-like finish. We are holding a custom order event for this popular model. In addition to the standard white, we will also be offering black and oak exclusively at the custom order event. You can also choose from three different handle lengths to suit your preference, and you can even make them shorter than the current product. Why not take this opportunity to customize your SOFT TOTE?

SOFT TOTE
Without top zipper: 52,000 yen (excl. tax) / With top zipper: 55,000 yen (excl. tax)
Color: White, black, oak
Handles: L size (same as current product): Handle length 62 cm, handle height 27.5 cm
M size: Handle length 56 cm, handle height 24 cm
S size: Handle length 50 cm, handle height 21 cm
Size: W54 x H31 x D16 cm
Material: Body: Shrink leather (cowhide), accessories: Cotton twill
Weight: Approximately 1,105 g

SOFT TOTE WhiteSOFT TOTE White
SOFT TOTE BlackSOFT TOTE Black
SOFT TOTE OakSOFT TOTE OAK

[Pre-sale: New JETTER Items]
Three new models from the "JETTER" series will be available from September 26th: "SQUARE TOTE", "ROUGH TOTE" and "SACOCHE". With a zippered pocket on the front and a free pocket with a foil-stamped name on the back, it is a double-faced design that looks great on both the front and back as the main features. The shrunk leather has been treated with a strong water-repellent finish, making it resistant to rain and dirt, and the zipper is made of high-quality Excella.

SQUARE TOTESQUARE TOTE
SQUARE TOTESQUARE TOTE
SQUARE TOTE
Price: 36,000 yen (excluding tax)
Size: W22 x H22 x D16 cm
Color: White
Material: Body: Shrink leather (cowhide)
Weight: Approximately 490g

ROUGH TOTEROUGH TOTE
ROUGH TOTEROUGH TOTE
ROUGH TOTE
Price: ¥42,000 (excluding tax)
Size: W25.5 x H35.5 x D14.5cm
Color: White
Material: Body: Shrink leather (cowhide)
Weight: Approximately 720g

SACOCHESACOCHE
SACOCHESACOCHE
SACOCHE
Price: ¥32,000 (excluding tax)
Size: W25×H19×D1.5cm
Color: White
Material: Body: Shrink leather (cowhide)
Weight: Approximately 360g

[ "CICOGNA" Tote Bag ]
"CICOGNA" means stork in Italian. As part of its SDGs initiatives, this tote bag was designed to support the efforts of Toyooka City, the birthplace of CREEZAN, to reintroduce storks into the wild. To help people feel closer to CREEZAN and storks, the bag comes in two sizes, large and small, perfect for everyday use. A portion of the proceeds will be donated to Toyooka City's efforts. The material is a thin nylon produced in Japan that has been salt-shrunk to achieve high strength and lightness so that it can be used alone. It is also water-repellent, making it suitable for a variety of occasions, from everyday use in town to outdoor activities. The white pocket on the front expresses CREEZAN's identity. Although this tote bag has a casual image, the stork motif emblem, which was previously used as a small accent, is now prominently displayed, firmly imprinting the CREEZAN philosophy.

CICOGNA TOTE BAGCICOGNA TOTE BAG
"CICOGNA" TOTE BAG
Price: 9,000 yen (excluding tax)
Size: W32.5 x H41.5 x D10 cm
Color: Black, Oak, Blue
Material: Outer material: Nylon and PVC, accessories: Cowhide leather
Weight: Approximately 280 g

CICOGNA MINI TOTE BAG CICOGNA MINI TOTE BAG
"CICOGNA" MINI TOTE BAG
Price: 7,800 yen (excl. tax)
Size: W22 x H23.5 x D15 cm
Color: Black, Oak, Blue
Material: Outer material: Nylon and PVC, accessories: Cowhide leather
Weight: Approximately 170 g


【 About CREEZAN 】
"In business situations, black or brown... "When traveling, lightweighting is the top priority..." Creezan aims to deliver bags that highlight the individuality of the user, without being bound by conventional wisdom. This is the origin of Creezan. Simple designs that make the most of the natural qualities of the materials are imbued with a wealth of passion and skill. The seven series include the flagship "JETTER" series, which is based on the theme of "travel" and is made entirely of high-quality white leather; the "STREAMER," a sister series to the JETTER that uses high-quality nylon; the casual "DAY TRIPPER" inspired by "ONE DAY TRIP"; the "ULTIMATE" camera bag series, a premium camera bag series for Leica users that is handmade by Japanese artisans using high-quality shrink leather; the "PA66," which features an exquisite combination of highly durable ballistic nylon and natural leather; the "CORE CANVAS," which uses carefully selected canvas; and the "CICOGNA" series, which supports Toyooka City's efforts to reintroduce oriental white storks into the wild as part of its SDGs.



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