L&S Corporation will begin selling "Kipling by BEAMS DESIGN," a Japan-exclusive bag collection supervised by BEAMS DESIGN, a licensed brand of BEAMS Co., Ltd., in stores from August 26th.
Kipling, which announced its new creative vision "Live.Light (Be yourself, shine)" in 2019, has taken a new leap forward under the product planning supervision of BEAMS DESIGN, a licensed brand of BEAMS Co., Ltd., which operates some of Japan's most well-known select shops. Kipling will begin selling "Kipling by BEAMS DESIGN," produced by BEAMS DESIGN, in stores and online from August 26th, 2020. This fresh yet timeless collection marks the next step in Kipling's brand strategy and is sold exclusively in Japan, targeting the younger generation of millennials.
From Kipling's iconic "Art M" and "Delia" to the packable "Casual Tote," the stylish eight items designed for young Japanese millennials are unified in black and feature three carefully selected different materials finished with crazy patterns, with ideas throughout to make the wearer happy. Additionally, the round logo label, featuring the orange of the BEAMS DESIGN logo and Kipling's natural tones, stands out against the monochromatic black.
If you're looking for a fashionable shoulder bag, nothing beats Kipling's iconic Art M bag. This versatile, oversized bag features a 3-way design and adjustable capacity via the top and left and right gusset openings. If you prefer a backpack, the Delia bag is perfect for commuting to work or school, or for quick outings.
The General Mini is a compact crossbody bag that can be used for all sorts of purposes. Its compact yet user-friendly size allows it to easily fit keys, a smartphone, and a long wallet, as well as front and side pockets. The detachable long and short straps can be used to suit a variety of styles. The short strap is intentionally wide, and features webbing with a jacquard logo as a highlight.
Tote bags have become a must-have item among millennials. The Deepa has a generous compartment and a drawstring top closure, allowing you to quickly access the bag's contents and close it securely. The packable Casual Tote is also useful as a secondary bag, lightweight and spacious, making it ideal for everyday use around town. The lining of all items features a special fabric with a graphic of a map of Antwerp (Belgium), the birthplace of Kipling, based on the orange color of the BEAMS DESIGN logo. The webbing features the stylish "Kipling by BEAMS DESIGN" logo in jacquard, adding a rich and sporty impression. The detachable monkey pouch can be coordinated to suit your mood that day.
Kipling by BEAMS DESIGN expresses a laid-back casual style with a perfect balance of modern and natural elements. Let yourself shine with this bag collection featuring timeless designs that will fit in with any era.
Art M (Double Black) 21,000 yen
Delia (Double Black) 20,000 yen
Genera Mini (Double Black) 17,000 yen
Deepa (Double Black) 18,000 yen
Other "Kipling by BEAMS DESIGN collection item
Creativity S (Double Black) 5,400 yen
Winton (Double Black) 18,000 yen
Avanuem (Double Black) 16,300 yen
Casual Tote (Double Black) 6,000 yen
*All prices are exclusive of tax
#kiplingbybeamsdesign #Kipling #KiplingLiveLight #beamsdesign #BeamsDesign
[About Kipling]
Kipling's success story began in 1987 in Antwerp, Belgium, one of the fashion capitals of the world, with a crinkle nylon bag.
Driven by unconventional creative thinking, Kipling bags combine cool, casual style with well-thought-out design to inspire the desire to travel and accompany people who shine as themselves. Kipling is more than just a bag brand; it embodies a positive attitude, a fun, light-hearted spirit, a free spirit and an inclusive way of life. Kipling's widely renowned bags and accessories are currently available in 436 directly operated stores and over 7,500 other retailers in 80 countries worldwide, as well as online at www.kipling.jp.
[Live.Light (Be yourself, shine)] Today's urban environments are fast-paced, energetic, and exciting. Kipling's fall/winter collection and classic models support those who seize every opportunity and adapt to any situation. With stylish fabrics, new colors, and contemporary shapes, Kipling inspires those who shine and follow their own path. Enjoy life freely and hands-free with Kipling's flexible and fashionable carry-on cases and bags.
[About BEAMS DESIGN] BEAMS DESIGN is the main brand of the BEAMS licensing business, developing and producing products in collaboration with various partner companies. Leveraging BEAMS' planning, editing, selection, and production capabilities, along with the sensibilities of our experienced employees, we not only design products, but also news, topics, queues, and phenomena.
Click here for company press release details
Kipling, which announced its new creative vision "Live.Light (Be yourself, shine)" in 2019, has taken a new leap forward under the product planning supervision of BEAMS DESIGN, a licensed brand of BEAMS Co., Ltd., which operates some of Japan's most well-known select shops. Kipling will begin selling "Kipling by BEAMS DESIGN," produced by BEAMS DESIGN, in stores and online from August 26th, 2020. This fresh yet timeless collection marks the next step in Kipling's brand strategy and is sold exclusively in Japan, targeting the younger generation of millennials.
From Kipling's iconic "Art M" and "Delia" to the packable "Casual Tote," the stylish eight items designed for young Japanese millennials are unified in black and feature three carefully selected different materials finished with crazy patterns, with ideas throughout to make the wearer happy. Additionally, the round logo label, featuring the orange of the BEAMS DESIGN logo and Kipling's natural tones, stands out against the monochromatic black.
If you're looking for a fashionable shoulder bag, nothing beats Kipling's iconic Art M bag. This versatile, oversized bag features a 3-way design and adjustable capacity via the top and left and right gusset openings. If you prefer a backpack, the Delia bag is perfect for commuting to work or school, or for quick outings.
The General Mini is a compact crossbody bag that can be used for all sorts of purposes. Its compact yet user-friendly size allows it to easily fit keys, a smartphone, and a long wallet, as well as front and side pockets. The detachable long and short straps can be used to suit a variety of styles. The short strap is intentionally wide, and features webbing with a jacquard logo as a highlight.
Tote bags have become a must-have item among millennials. The Deepa has a generous compartment and a drawstring top closure, allowing you to quickly access the bag's contents and close it securely. The packable Casual Tote is also useful as a secondary bag, lightweight and spacious, making it ideal for everyday use around town. The lining of all items features a special fabric with a graphic of a map of Antwerp (Belgium), the birthplace of Kipling, based on the orange color of the BEAMS DESIGN logo. The webbing features the stylish "Kipling by BEAMS DESIGN" logo in jacquard, adding a rich and sporty impression. The detachable monkey pouch can be coordinated to suit your mood that day.
Kipling by BEAMS DESIGN expresses a laid-back casual style with a perfect balance of modern and natural elements. Let yourself shine with this bag collection featuring timeless designs that will fit in with any era.
Art M (Double Black) 21,000 yenDelia (Double Black) 20,000 yenGenera Mini (Double Black) 17,000 yenDeepa (Double Black) 18,000 yenOther "Kipling by BEAMS DESIGN collection item
Creativity S (Double Black) 5,400 yenWinton (Double Black) 18,000 yenAvanuem (Double Black) 16,300 yenCasual Tote (Double Black) 6,000 yen*All prices are exclusive of tax
#kiplingbybeamsdesign #Kipling #KiplingLiveLight #beamsdesign #BeamsDesign
[About Kipling]
Kipling's success story began in 1987 in Antwerp, Belgium, one of the fashion capitals of the world, with a crinkle nylon bag.
Driven by unconventional creative thinking, Kipling bags combine cool, casual style with well-thought-out design to inspire the desire to travel and accompany people who shine as themselves. Kipling is more than just a bag brand; it embodies a positive attitude, a fun, light-hearted spirit, a free spirit and an inclusive way of life. Kipling's widely renowned bags and accessories are currently available in 436 directly operated stores and over 7,500 other retailers in 80 countries worldwide, as well as online at www.kipling.jp.
[Live.Light (Be yourself, shine)] Today's urban environments are fast-paced, energetic, and exciting. Kipling's fall/winter collection and classic models support those who seize every opportunity and adapt to any situation. With stylish fabrics, new colors, and contemporary shapes, Kipling inspires those who shine and follow their own path. Enjoy life freely and hands-free with Kipling's flexible and fashionable carry-on cases and bags.
[About BEAMS DESIGN] BEAMS DESIGN is the main brand of the BEAMS licensing business, developing and producing products in collaboration with various partner companies. Leveraging BEAMS' planning, editing, selection, and production capabilities, along with the sensibilities of our experienced employees, we not only design products, but also news, topics, queues, and phenomena.
Click here for company press release details
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