Korean skincare and makeup brand EUYIRA will open its second pop-up store since March this year at Center Park The Stage #2 on the second floor of the main building of Isetan Shinjuku. The brand will also release a limited-edition cushion foundation, its first of its kind.
EUYIRA is a popular cosmetics brand in Korea, a beauty powerhouse. Highly beloved by Korean beauty fans in Japan, the brand's popularity is due not only to the products themselves, but also to the clean, chic visuals and natural beauty of its director, Kim Soo-mi. EUYIRA's skincare products aim to nurture and revitalize your skin's natural beauty. Using a focus on naturally derived ingredients, we aim for the golden balance of moisture and oil in the skin to achieve strong, beautiful skin.
[EUYIRA POPUP STORE]
Wednesday, August 26th - Tuesday, September 1st, 10:00 - 20:00
Isetan Shinjuku Main Building 2F = Center Park/The Stage #2
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
In addition to making its debut in limited quantities, the new cushion foundation will also be on special sale, with the "GET IT GLOW SKINCARE KIT", a great value set of popular products.
(Photo is from the POP-UP STORE in March)
【ALL DAY LUMINOUS COLOR CONTROL CUSHION】
On sale from September 2nd at the official online store
From August 26th, limited quantities will be available in advance at the POP-UP STORE!
ALL DAY LUMINOUS COLOR CONTROL CUSHION
4,000 yen (excl. tax)
SPF50 PA+++
Color
MILK / A natural yellow base creates beautiful skin
ROSÉ / A lovely peach pink base creates radiant skin
-Product Details-
"Makeup Looks Yuira" The All-Day Luminous Color Control Cushion was created with the idea of caring for your skin even during the day when you're wearing makeup. This everyday item combines the convenience of a cushion with the coverage of a foundation to create beautiful skin without the need for heavy application or technique. It leaves your skin radiant. Made with ultra-fine technology, it stays comfortable and lasts for hours. Naturally derived ingredients support the skin, helping to restore healthy skin to a state of health even when stressed by long-lasting makeup. The hypoallergenic formula is great for sensitive skin.
-GOOD FOR-
・Those looking for a cushion that is gentle on acne-prone or sensitive skin
・Those looking for a cushion that adheres all day without leaving a shiny finish or smudging
・Those who want to create a comfortable, natural base makeup look with just one cushion ・Those looking for a cushion that provides sufficient care for whitening, wrinkle prevention, and UV protection
[Brand Director Kim Soo-mi]
Brand director Kim Soo-mi is an influencer with over 350,000 followers on Instagram and has appeared on popular Korean beauty programs. She has garnered a huge following from women who admire her natural beauty.
Instagram @sumigeem
Official Japanese Online Store https://euyira.jp/
Official Japanese Instagram @euyira_jp
https://www.instagram.com/euyira_jp/
Click here for company press release details
[EUYIRA POPUP STORE]
Wednesday, August 26th - Tuesday, September 1st, 10:00 - 20:00
Isetan Shinjuku Main Building 2F = Center Park/The Stage #2
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
In addition to making its debut in limited quantities, the new cushion foundation will also be on special sale, with the "GET IT GLOW SKINCARE KIT", a great value set of popular products.
(Photo is from the POP-UP STORE in March)【ALL DAY LUMINOUS COLOR CONTROL CUSHION】
On sale from September 2nd at the official online store
From August 26th, limited quantities will be available in advance at the POP-UP STORE!
ALL DAY LUMINOUS COLOR CONTROL CUSHION
4,000 yen (excl. tax)
SPF50 PA+++
Color
MILK / A natural yellow base creates beautiful skin
ROSÉ / A lovely peach pink base creates radiant skin
-Product Details-
"Makeup Looks Yuira" The All-Day Luminous Color Control Cushion was created with the idea of caring for your skin even during the day when you're wearing makeup. This everyday item combines the convenience of a cushion with the coverage of a foundation to create beautiful skin without the need for heavy application or technique. It leaves your skin radiant. Made with ultra-fine technology, it stays comfortable and lasts for hours. Naturally derived ingredients support the skin, helping to restore healthy skin to a state of health even when stressed by long-lasting makeup. The hypoallergenic formula is great for sensitive skin.
-GOOD FOR-
・Those looking for a cushion that is gentle on acne-prone or sensitive skin
・Those looking for a cushion that adheres all day without leaving a shiny finish or smudging
・Those who want to create a comfortable, natural base makeup look with just one cushion ・Those looking for a cushion that provides sufficient care for whitening, wrinkle prevention, and UV protection
[Brand Director Kim Soo-mi]
Brand director Kim Soo-mi is an influencer with over 350,000 followers on Instagram and has appeared on popular Korean beauty programs. She has garnered a huge following from women who admire her natural beauty.
Instagram @sumigeem
Official Japanese Online Store https://euyira.jp/
Official Japanese Instagram @euyira_jp
https://www.instagram.com/euyira_jp/
Click here for company press release details
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