The popular Taiwanese tea specialty store originating from Taiwan has arrived in Japan for the first time! "Sharetea" opens its first Japanese store at Shinjuku Marui

Aug 24, 2020
Sharetea Japan Co., Ltd.* will open the first Japanese store of the popular Taiwanese tea brand, Sharetea, which originated in Taiwan and has more than 500 locations worldwide, including Asia, the United States, and Europe, in the Shinjuku Marui Main Building on August 20th.

Store ExteriorStore Exterior
Since its founding in 1992, Sharetea has developed products localized to meet the tastes of each country and region, offering authentic Taiwanese tea that sells more than 100 million cups annually worldwide. The new store in Japan is based on the concept of "Turn a little quality into everyday luxury," and will offer authentic Taiwanese tea as a "drink that can be enjoyed on a daily basis." Our Taiwanese teas are made with carefully selected, high-quality Taiwanese tea leaves, and we've carefully crafted them to ensure you can savor their flavor and aroma for hours on end. We offer a wide variety of Taiwanese teas, including several varieties and a wide selection of fruit teas. While coffee is your go-to drink for everyday enjoyment, the Taiwanese teas served at Sharetea are perfect for relaxing in the middle of your day or for switching off from on to off. Furthermore, fashion designer Rena Henza, who also has her own brand, oversaw the store's interior, staff uniforms, and cup design as creative director, paying particular attention to not only the taste but also the product's appearance and the store's atmosphere.

Sharetea's Taiwanese teas, beloved worldwide, are finally available in Japan, so don't miss this opportunity to enjoy authentic Taiwanese tea at Sharetea's first Japanese store.

*Sharetea Japan Co., Ltd. is a joint venture between Sushiro Creative Dining Co., Ltd. and United International Catering & Beverage Co., Ltd.


【About Sharetea】
Since its founding in 1992 in Taiwan, the home of tea, the company has developed products localized to suit the tastes of each country and region, and has expanded to over 500 stores worldwide, selling more than 100 million cups of tea per year. Its popular Taiwanese tea, made from carefully selected, high-quality Taiwanese tea leaves, is a hit.


【The Concept of Sharetea Japan】
Sharetea, which operates in Japan, has the concept of "Turn a little quality into everyday luxury." The Taiwanese tea served by Sharetea is made using carefully selected Taiwanese tea leaves, and is characterized by its rich sweetness and elegant aroma. Sharetea has over 500 stores worldwide and is loved by many, but in Japan it will focus on "tea" that allows you to fully experience the delicious flavor of Taiwanese tea. This is because Sharetea drinks are not just for special occasions, but should be enjoyed casually on a daily basis, and we hope that Sharetea drinks will become something that everyone will love. We established this concept with the hope that Sharetea will provide high-quality healing and a sense of security in the midst of busy days, and that it will enrich your daily life when you "want to relax in your daily life" or "switch your mood between on and off." We hope that Sharetea will gently accompany you in your life, bringing healing and a sense of fulfillment.


【Sharetea Product Features】
1. Using 100% carefully selected tea leaves from Taiwan
Sharetea uses 100% naturally grown tea leaves from Taiwan's major tea-producing regions. The tea leaves are glossy and feature the natural sweetness of tea without any astringency.

2. Carefully crafted and served using a dedicated tea espresso machine
To maximize the tea's flavor, we have introduced a dedicated tea espresso machine and offer different brewing methods for each type of tea.

3. Serving freshly brewed tea
Freshness is key for tea. If it loses freshness, the taste and aroma will deteriorate. At Sharetea, we are committed to ensuring freshness so that you can enjoy the natural flavor of tea without any astringency.

4. Adding tea bags at the end
To maintain the tea's deliciousness for a long time, even after you have taken it home, we add tea bags to the brewed tea to preserve the aroma and flavor.

Dedicated Tea Espresso Machine 1.Dedicated Tea Espresso Machine
Dedicated Tea Espresso Machine 2.
【"Sharetea" Product Overview】

Five classic Taiwanese teas (from left: Tieguanyin tea, black tea, Four Seasons tea, ruby tea, oolong tea)Five classic Taiwanese teas
(From left: Tieguanyin tea, black tea, Four Seasons tea, ruby tea, oolong tea)

"Sharetea" 5 classic Taiwanese teas
◆Four Seasons Tea M: 350 yen (plus tax) L: 400 yen (plus tax) Iced/Hot
A new classic Taiwanese tea that allows you to enjoy a clear, subtle fragrance and gentle bitterness. The fragrance is reminiscent of the sweet and elegant orchid, bringing peace to your busy daily life.

◆Oolong Tea M: 350 yen (plus tax) L: 400 yen (plus tax) Iced/Hot
A rich flavor created by careful and delicate roasting. Close to green tea, with a sweetness peeking through the bitterness, for a sophisticated drinking experience.

◆Tieguanyin Tea M: 350 yen (plus tax) L: 400 yen (plus tax) Iced/Hot
One of China's top ten famous teas. With little impurities, the rich aroma of honey and fruit, created by thoroughly rolling the semi-fermented tea leaves, will brighten up your entire body.

◆Black Tea M: 380 yen (plus tax) L: 430 yen (plus tax) Iced/Hot
The tea leaves are blended in an exquisite balance to achieve a rich, fragrant, and mild taste. It has a refreshing taste, but the aroma lingers for a long time, leaving you feeling happy. ◆Ruby Tea M: 700 yen (plus tax) L: 800 yen (plus tax) Iced/Hot A premium Taiwanese black tea of the highest quality. The bewitching thickness and fresh yet rich sweetness that you won't find in any other black tea will transport you to an extraordinary world.


Each is also available as a "tea latte"
◆Four Seasons Tea Latte M: 420 yen (plus tax) L: 470 yen (plus tax) Iced/Hot
◆Oolong Tea Latte M: 420 yen (plus tax) L: 470 yen (plus tax) Iced/Hot
◆Tieguanyin Tea Latte M: 420 yen (plus tax) L: 470 yen (plus tax) Iced/Hot
◆Black Tea Latte M: 450 yen (plus tax) L: 500 yen (plus tax) Iced/Hot
◆Ruby Tea Latte M: 840 yen (plus tax) L: 940 yen (plus tax) Iced/Hot

*M size: 350ml / L size: 500ml


Fruit teas made with Taiwanese tea are also available

Fruit Tea (From left: Lemon Mojito Tea, Fruit Tea, Grapefruit Tea)Fruit Tea
(From left: Lemon Mojito Tea, Fruit Tea, Grapefruit Tea)

◆Lemon Mojito Tea L: 600 yen (plus tax) Iced
Made with whole fresh lemons, it's full of fruit pulp. A lemonade-like fruit tea with a refreshing acidity and bitterness, followed by the gorgeous aroma of Shiki Tea.

◆Fruit Tea L: 650 yen (plus tax) Iced
A blend of tropical Aloha Juice based on the classic Shiki Tea. It's packed with plenty of pineapple and apple, making it perfect for dessert.

◆Grapefruit Tea L: 650 yen (+tax) Iced
We've added a generous amount of ruby grapefruit pulp, which has a mild acidity, so you can enjoy the texture of the fruit and the sweetness of Taiwanese tea at the same time.

【About the creative of "Sharetea"】

Uniform imageUniform image
At "Sharetea," in order to allow customers to experience the concept of "A little quality, everyday luxury" from a creative perspective as well, we asked fashion designer "Henza Rena" to be the creative director and oversee the design of the stores and uniforms.

Henza Rena

Henza RenaHenza Rena
Fashion designer and brand director.
In 2016, she launched the brand HENZA through HENZA Co., Ltd., with the concept "There is nothing more beautiful than an independent woman." In 2019, she participated in Shanghai Fashion Week. In addition to her own brand, she is active in a wide range of fields, including corporate brand direction, product planning, and social media marketing.
HENZA Co., Ltd.: https://www.henza-official.com/

'Sharetea' store overview
■Location: Shinjuku Marui Main Building (3-30-13 Shinjuku, Shinjuku-ku, Tokyo) 1F
■TEL: 03-3350-1011
■Opening hours: 9:00-21:00
*Open until 16:00 on opening day (August 20th) only

'Sharetea' information
Website: https://sharetea-japan.jp/
Instagram: https://www.instagram.com/sharetea_japan/
The 'Sharetea' curator team is posting information from their own perspectives



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